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Olympus' PEN E-PM1 compact system camera. Photo provided by Olympus Imaging America Inc. Olympus PEN Ready Project: Huge camera giveaway launched
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(Tuesday, September 20, 2011 - 15:49 EDT)

Olympus Imaging America Inc. has announced its PEN Ready Giveaway promotion, which kicked off last Friday on a JetBlue flight from New York to Florida.

Passengers on the flight were each given a camera kit including the Olympus E-PM1 compact system camera, and a further hundred kits have since been given away to Tumblr bloggers. In total, some 1,000 kits are to be given away online and in cities around North America. Olympus reps at undisclosed locations around its US headquarters in Lehigh Valley, PA, as well as five major metropolitan areas--New York City, Los Angeles, San Francisco, Toronto, and Miami--are seeking out lucky members of the public to receive the remaining cameras. Updates on Twitter provide teasers as to the PEN Ready crew's current location, and how many cameras are still up for grabs, as well as links to the latest images captured by camera kit winners.

JetBlue's flight deck crew gets a look at the Olympus PEN E-PM1 compact system camera. Photo provided by Olympus Imaging America Inc. Click for a bigger picture!


JetBlue's flight deck crew gets a look at the Olympus PEN E-PM1 compact system camera.
Photo provided by Olympus Imaging America Inc.

Recipients of the PEN Ready camera kits are each asked to share at least 20 still images or videos on the PENReady.com website by the end of October, and those who do so will be entered into a sweepstakes. (Note that this is not open to the general public, only those who've received a camera kit from the PEN Ready crew.) The lucky sweepstakes winner will receive a roundtrip JetBlue Getaways vacation package for two, from and to any destination in the company's network, including flights and accomodation at any hotel taking part in the JetBlue Getaways program. If the winner lives more than 100 miles from the nearest JetBlue hub, ground transportation to and from their local airport will also be provided. Canadian residents must comply with their national laws by correctly answering a mathematical skill-testing question without assistance, within a five minute window.

Images and videos shot by PEN Ready winners can be found on the PEN Ready website, which also offers much more details on the PEN Ready promotion. For more info on the Olympus PEN E-PM1 compact system camera, read our Olympus PM1 preview.

Original Source Press Release:

Olympus Launches The PEN Ready Project: The World's Largest Small Camera Giveaway

Olympus believes the http://www.olympusamerica.com/cpg_section/product.asp?product=1571

Olympus is giving away over a thousand E-PM1 camera kits at events like this one, in New York City. Photo provided by Olympus Imaging America Inc. Click for a bigger picture!


Olympus is giving away over a thousand E-PM1 camera kits at events like this one, in New York City.
Photo provided by Olympus Imaging America Inc.

Olympus also partnered with Tumblr, the incredibly popular blogging platform that lets you effortlessly share anything -- text, photos, quotes, links, music and videos -- to create the PEN Ready site. Tumblr enables you to share content from your browser, phone, desktop, and email, wherever you are. Working with Olympus, 100 of the most talented Tumblr bloggers will receive the PEN E-PM1. Because these bloggers cover a diverse range of subjects, including art, fashion, food, sports, travel and more, their PEN photos and videos will be driven by their personal passion, making them well-worth seeing for people of all interests.

“Olympus chose to work with Tumblr to create its first blog because of the high level of customization our platform offers to bloggers -- Tumblr lets you easily share any type of media to a blog of your own design, and our asymmetric following model empowers every blogger to build a fantastic self-organizing community around their content,” said Danielle Strle, Director of Outreach, at Tumblr. “Tumblr was ecstatic to work with Olympus on this project because the brand is highly social, and its products are perfectly designed for creative expression. Photo and video are two of our most popular post types. Bloggers will experiment with the PEN, and we are excited to see what they create. It's been spectacular to work with Olympus on such a forward-thinking project.”

ALL THIS CREATIVE FREEDOM IS FREE
What will the PEN Ready Project participants receive? Each participant will receive an Olympus PEN E-PM1 kit, the smallest, lightest, and the most portable Olympus PEN interchangeable lens compact system camera. The camera is available in six stylish colors (purple, pink, brown, white, silver and black) to suit your personal style. The PEN E-PM1 camera offers the same amazing image quality found in bigger, bulkier DSLR cameras with lightning-fast speed, and 1080i high-definition (HD) video at the affordable price of $499.99.

The PEN E-PM1 camera is also the easiest PEN camera to use, with simple controls enabling you to access the power of digital photography effortlessly. A step up from a point-and-shoot camera, the Olympus PEN E-PM1 camera features a user interface that takes the guesswork out of capturing the perfect shot. A simple, one-touch button enables you shoot HD video. iAuto and scene select modes enable you capture images with ease and speed, and six built-in Art Filters enable you explore your artistic side. The Olympus PEN E-PM1 camera puts the portability of a point-and-shoot with the performance of a DSLR in the palm of your hands.

One lucky sweepstakes winner will receive a roundtrip JetBlue vacation, in addition to their free camera. Photo provided by Olympus Imaging America Inc. Click for a bigger picture!


One lucky sweepstakes winner will receive a roundtrip JetBlue vacation, in addition to their free camera.
Photo provided by Olympus Imaging America Inc.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com or www.getolympus.com

OLYMPUS, PEN, PEN E-PM1 and PEN Ready are trademarks or registered trademarks of Olympus Corporation, Olympus Imaging America Inc., and/or their affiliated entities, in the U.S. and/or other countries. All other trademarks and registered trademarks listed herein are the property of their respective holders in the U.S. and or other countries.

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