September 21, 2011 -- The first four lenses in the new 1 NIKKOR series for the Advanced Camera with Interchangeable Lens Nikon 1 camera system: three compact and lightweight kit lenses, 1 NIKKOR VR 10-30mm f/3.5-5.6, 1 NIKKOR VR 30-110mm f/3.8-5.6 and1 NIKKOR 10mm f/2.8, suitable for a wide variety of shooting scenes, and the power drive zoom lens 1 NIKKOR VR 10-100mm f/4.5-5.6 PD-ZOOM.

TOKYO-Nikon Corporation is pleased to announce the release of the first four 1 NIKKOR lenses for the new Nikon 1 camera system. The Nikon 1 Advanced Camera with Interchangeable Lens is a new digital camera system that proposes new forms of imaging expression and enjoyment. Cameras in this new system utilize the new Nikon 1 lens mount system, which supports the new 1 NIKKOR brand of interchangeable lenses. The first four lenses released for this new system are the 1 NIKKOR VR 10-30mm f/3.5-5.6, 1 NIKKOR VR 30-110mm f/3.8-5.6, 1 NIKKOR 10mm f/2.8 and 1 NIKKOR VR 10-100mm f/4.5-5.6 PD-ZOOM.

The new 1 NIKKOR brand of interchangeable lenses continues in the tradition of the Nikon F mount, which has a history that goes back more than half a century. 1 NIKKOR lenses employ the new Nikon 1 mount, and are developed for use with Nikon 1 cameras. These lenses support Nikon's new CX format, which adds a new imaging format to the existing Nikon FX and DX formats. They are compact and lightweight for superior portability, have a simple design that is well suited to that of Nikon 1 cameras, and are available in a variety of colors.

The 1 NIKKOR VR 10-30mm f/3.5-5.6, 1 NIKKOR VR 30-110mm f/3.8-5.6, 1 NIKKOR 10mm f/2.8 and 1 NIKKOR VR 10-100mm f/4.5-5.6 PD-ZOOM lenses released under the 1 NIKKOR brand offer optical performance optimized for the Nikon 1 system for sharp rendering in a compact size. With release of these four lenses, Nikon offers a lineup for the Nikon 1 system that covers basic requirements in terms of typical scenes. In addition to standard and telephoto zoom lenses that cover a wide range of focal lengths (angle of view equivalent to 2.7x that of the same focal length in 35-mm [135] format), a high-power zoom lens equipped with a 10x power drive zoom mechanism perfect for movie recording, and a wide-angle, slim fixed focal length (prime) lens with superior portability are being released.

For nearly 80 years, Nikon's extremely reliable photographic lens brand, NIKKOR, has been comprised of highly functional, high-performance lenses. These lenses have supported the photography of a wide variety of users to become one of the world's most popular lens brands. With release of the new Nikon 1 digital camera system, which proposes new forms of imaging expression, enjoyment and value, and NIKKOR lenses employing the Nikon 1 mount, Nikon will continue to expand its lineup of NIKKOR lenses utilizing optical technologies accumulated over its long history to offer increased convenience to users of Nikon cameras.

1 NIKKOR VR 10-30mm f/3.5-5.6 Primary Features

• A 3x standard zoom lens that covers the 10--30-mm range of focal lengths (angle of view equivalent to 27--81-mm in 35-mm [135] format) and is easy to use

• Compact and lightweight enough to be taken anywhere

• A standard zoom lens with a retractable lens mechanism

• Equipped with a vibration reduction (VR) mechanism

• A minimum focus distance of just 0.2 m for extremely close-up shooting

1 NIKKOR VR 30-110mm f/3.8-5.6 Primary Features

• A 3.7x telephoto zoom lens that covers the 30--110-mm range of focal lengths (angle of view equivalent to 81--297-mm in 35-mm [135] format)

• A compact, lightweight telephoto zoom lens that offers superior portability with a retractable lens mechanism

• Equipped with vibration reduction (VR) mechanism

• Support for a wide variety of scenes, from portraits to sports scenes

1 NIKKOR 10mm f/2.8 Primary Features

• A slim, wide-angle fixed focal length (prime) lens with a focal length of 10 mm (angle of view equivalent to 27 mm in 35-mm [135] format)

• Superior portability from a stylish, slim wide-angle fixed focal length (prime) lens with a maximum length of just 22 mm

• Metal mount adopted for increased durability, and a metal exterior for an elegant feel

• The perfect lens for those who want a lens that can easily be taken anywhere to capture snapshots with superior image quality

1 NIKKOR VR 10-100mm f/4.5-5.6 PD-ZOOM Primary Features

• A high-power zoom lens that covers the 10--100-mm range of focal lengths (angle of view equivalent to 27--270-mm in 35-mm [135] format)

• A 10x power drive zoom lens

• Retractable lens mechanism

• Equipped with a vibration reduction (VR) mechanism

• Zooming speed (3 speeds available) can be adjusted with positioning of the power drive zoom switch

• Smooth zooming with the built-in power drive zoom mechanism, an unusual feature for interchangeable lenses

• The perfect lens for those who want to maximize the enjoyment of recording still images, movies, or both

• Metal mount adopted for increased durability, and a metal exterior for an elegant feel