PRESS RELEASE: Casio TRYX™ Earns Guinness World Records Accolade
TRYX™ Named World's "Most Adjustable Digital Camera"
DOVER, N.J., Sept. 22, 2011 /PRNewswire/ -- Casio America, Inc. and its parent company, Casio Computer Co., Ltd., proudly announce that TRYX™ has been named the "World's Most Adjustable Digital Camera" by Guinness World Records. The 12.1 megapixel camera, which appears in the 2012 edition of the legendary reference book, can capture images from virtually any angle and can be adapted to fit a user's preferred shooting style. The frame rotates 360-degrees and can be adjusted so that the body acts as a tripod, allowing TRYX to stand on its own. Simultaneously, the LCD screen can be rotated up to 270-degrees so that users can perfect their own self portrait and see themselves in the frame. With TRYX, consumers can do more and be prepared to capture their photographic lives in ways they were never able to before.
"We're honored to have TRYX included among such a celebrated collection of world records," said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America, Inc. "Guinness World Records is an iconic brand that for decades has been synonymous with pushing the boundaries of human achievement, and we're thrilled to be a part of it with a product that has redefined the digital imaging category."
The 3-inch touch-screen LCD on TRYX is swivel-mounted inside a frame, on which the camera's ultra-wide-angle lens and flash are affixed. As such, users can even flip out and rotate the body so that the camera can hang from a hook, doorknob or other surface. TRYX's body can also be adjusted so that users can record full-HD, 1080 video (30fps) using either a left- or right-handed grip.
TRYX is also fully-loaded with a full range of fun and creative functions, such as Slide Panorama, slow-motion video recording and Casio's revolutionary HDR-ART technology, which gives users the ability to effortlessly transform any photo from ordinary to extraordinary, all with just the touch of a button. HDR-ART works by combining continuous shots with differing exposures and performing highly-precise image analysis to locally change the contrast and level of color saturation. Users can select from three different processing levels to suit their artistic tastes and produce results that are guaranteed to impress.
The TRYX appears in the Science and Engineering section of the Guinness World Records 2012 edition under the "Consumer Tech" category. The camera launched in North America in April 2011 and it retails for$249.99.
Casio's TRYX digital camera.
Photo provided by Casio America Inc.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit http://www.di.casio.com or http://pressroom.di.casio.com.
(First posted on Thursday, September 22, 2011 at 16:06 EDT)