Online Photography Service Now Offers Custom-Printed Cards, Wallet-Sized Prints, ``Sloppy Borders,'' Photo Calendars and Enhanced Online Editing Tools

EMERYVILLE, Calif.--(BUSINESS WIRE)--Feb. 26, 2001-- Ofoto, Inc. (www.ofoto.com), the online photography service, today begins offering its customers several new features for its customers -- wallet-sized prints, custom-printed cards with personalized messages, and exclusive borders (including photo calendar borders and ``sloppy borders''). New features include online one-click cropping, higher quality preview images for newly uploaded images and enhanced online editing tools.

Ofoto's new 5 x 7`` folded cards are custom-printed on high-quality paper stock and mailed through the CardStore service, offered by Ofoto's partner, Touchpoint, Inc. Customers can design their own cards using their own photographs and personal messages, choosing from different fonts, colors and borders. After getting creative, customers can have the custom-printed cards boxed and sent back to them, or enjoy the convenience of having the cards addressed, stamped and mailed, all with the click of a mouse. Custom-printed cards start at $2.99 per card, with discounts on larger quantities.

Another new product, wallet-sized prints, has been parents' number one request to Ofoto. Each wallet print measures 2 x 3`` and comes four to a sheet for $1.79.

Whether customers want to create prints or cards or just share photos online, they'll enjoy enhancing their pictures with Ofoto's exclusive new border designs, including ``sloppy borders,'' whose jagged edges are so beloved by serious photographers. Ofoto offers seven categories of borders: Classic; Studio; Nature; Pets; Greetings; Baby; and Love -- and all are available in horizontal and vertical orientations. Within the border section, customers can also create monthly calendars from their photos starting at any time of the year.

Ofoto's new online editing tools include easy-to-use, one-click cropping which allows customers to preview photos exactly the way they will be printed, as well as higher quality preview images for all newly uploaded pictures.

``We hope these new products and features will inspire our customers to do more with their photos,'' said James Joaquin, president and CEO, Ofoto Inc. ``Pictures are the best way to share what's happening in our lives and custom-printed cards and fun photo tools can make our pictures look even better.''

Ofoto, Inc. (www.ofoto.com) is an online photography service offering digital and film processing, top quality prints, private online image storing and sharing, editing and creative tools and frames, cards and other merchandise. Founded in July 1999, Ofoto runs its own state-of-the-art digital-photo lab and offers 24-hour customer support. Ofoto also prints for partners such as Amazon.com, Corbis, Excite@Home, Getty Images, HP, Intel, PhotosToGo and Sony's ImageStation. Based in Emeryville, Ofoto is run by an experienced team of owner-managers and is a privately held company with funding from Apple Computer, The Barksdale Group, Benchmark Capital Partners, HP, Index Ventures and the Rosewood Venture Group.