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Kodak's DCS 760 professional digital camera. Courtesy of Eastman Kodak Co. Kodak announces pricing for DCS 760 pro SLR!
(Monday, April 9, 2001 - 06:44 EDT)

6 megapixel, Nikon F5 based SLR digital camera pricing is aggressive as promised...

Eastman Kodak Co. will today officially announce US pricing for its new DCS 760 professional SLR digital camera, which we first told you about on March 21st, 36 hours before its official announcement. (We added a lot more info later on the day of the announcement...)

Kodak's DCS 760 digital camera, shown on tripod. Courtesy of Eastman Kodak Co. Click for a bigger picture!

The DCS 760, a replacement for the DCS 660 which at last note had a street price of around $7500, is based on Nikon's F5 film camera. It has a 6 megapixel Indium Tin Oxide CCD image sensor, ISO ratings from 80 to 400 (with two stops push), burst rate of 1.5 frames per second, improved LCD display and more... Kodak's pricing for the new camera does indeed seem to be aggressive as the company had promised, coming in with a suggested list price only some $500 higher than the previous model's street price at $7995. Note that, as of August last year the DCS 660's list price was dropped to $15,995 - before that, the camera (first announced in June of 1999) had a list price of $24,995!

Source: Eastman Kodak Co.

Original Source Press Release:

Kodak Professional Taking Orders for DCS 760 Digital Camera; Ground-Breaking SLR Carries a Suggested U.S. List Price of $7,995

ROCHESTER, N.Y., April 9 The Kodak Professional DCS 760 digital camera – Kodak’s latest and most advanced professional SLR digital camera – will have a suggested U.S. list price of $7,995, Kodak Professional announced today.

Authorized dealers of Kodak Professional digital cameras are now taking orders for the DCS 760 camera – including several dealers at the 2001 Seybold conference and exhibit, which opens today in Boston. Customer availability of the camera is scheduled for May.

The Kodak Professional DCS 760 digital camera combines Kodak’s true 6-megapixel ITO CCD image quality with the unequaled ruggedness and performance of Nikon’s flagship F5 pro SLR camera body. Kodak then builds in a versatile, high-performance imaging architecture with an ISO range (80-400, with the ability to push 2 stops), burst rate (1.5 frames/sec.) and burst depth (up to24 frames) that, taken together, are unmatched for an SLR digital camera offering 6-megapixel image resolution and larger image files.

It is the only professional digital camera with such a rich combination of features, robustness, versatility, image resolution and on-the-job performance – at a very affordable price. The DCS 760 camera is capable of a wide variety of uses – including weddings and portraiture, editorial, on-figure fashion, commercial, travel, catalog and architectural photography – either in the studio or on location.

“The Kodak Professional DCS 760 digital camera continues our efforts to provide professionals with the tools they need, both to be successful photographers and to run successful businesses,” said Penny Pankow, Worldwide Marketing Director, Photographer Systems, Kodak Professional. “It’s a robust, high-quality, competitive product that brings genuine 6-megapixel resolution within reach of a much broader range of photographers.”

The portable, easy-to-use DCS 760 digital camera features an innovative LCD display with exceptional brightness and contrast, a broader viewing angle, and access to unique functions via its new graphic user interface (GUI). Proprietary Kodak Professional DCS Photo Desk and Camera Manager software, Picture Protection functions to save and protect raw image data, and vastly improved IEEE 1394 connectivity that speeds image transmission join together to deliver impressive gains in post-shoot image management and workflow.

The DCS 760 digital camera is designed to meet the professional photographer’s demands for image quality, ease of use, “mission critical” performance and reliability. In addition to features already mentioned, Kodak Professional’s newest camera offers sought-after capabilities such as “video out” for image review on remote monitors. It ships with a removable IR blocking filter that is interchangeable with an optional anti-aliasing filter for maximum flexibility.

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