Maximum effective ISO is an estimate of the highest sensitivity at which a camera can capture excellent quality photos.
Cameras with higher effective ISO will be better choices for indoor photography, night shooting, and indoor sports photography, especially if you intend to make large prints.
You can learn more at our glossary entry.
Maximum effective ISO test data courtesy of DxO Mark.5D Mark III test data on DxO Mark E-M10 test data on DxO Mark
Cameras with longer battery life can take more photos before exhausting their batteries.
Special note: The measurement standard for battery life stipulates that if a camera has an internal flash, it must be used for 50% of photos taken. For this reason, comparisons of one camera with an internal flash to another without will not be comparable
Superb still and video image quality; Powerful, fast, and accurate AF system with loads of cross-type points, loads of configurability and great frame coverage; Rugged, weather-sealed body with great control layout and user-interface configurability.
Dynamic range is limited by noise in deep shadows; Somewhat heavy-handed noise suppression and sharpening at default settings. (Shooting RAW avoids both.); No AF illuminator.
Great image quality especially from RAW files; Excellent dynamic range for a Four Thirds sensor; Very good high ISO performance; Realistic colors and excellent hue accuracy; Built-in Wi-Fi with remote control and sharing features; Improved HD video; Lightweight and very portable; Built-in pop-up flash; Minimal EVF lag time.
Contrast-Detect AF struggles with small and low-contrast subjects; Mediocre battery life; No external microphone or headphone jack; Mediocre burst speed with continuous AF; No weather sealing; Heavy-handed high ISO noise reduction.