Canon 5D Mark IV vs Canon SX740 HS

Cameras
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Canon 5D Mark IV vs Canon SX740 HS

35mm 864.0mm²
30.4 megapixels
ISO 100 - 32,000

Go in depth with our full Canon 5D Mark IV Review.
How does it shoot? Canon 5D Mark IV in the real world.
See real-world photos taken with the 5D Mark IV.
Compare Canon 5D Mark IV image quality against competitors.
What’s the bottom line? Read our Canon 5D Mark IV conclusion.

1/2.3 inch 28.1mm²
20.3 megapixels
24.00mm - 960.00mm (35mm eq.)

Go in depth with our full Canon SX740 HS Review.

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Differences

Canon 5D Mark IV advantages over Canon SX740 HS

Larger sensor
35mm vs 1/2.3 inch
More sensor area. Bigger is (generally) better.
Eye-level viewfinder
Eye-level vs Rear display only
You'll be able to frame photos even when the sun is out
Bigger pixels
~ 5.36 vs 1.19 microns
Better low-light and dynamic range (all else equal)
Touchscreen
Touch vs No touch
Interact with your camera just like your smartphone
RAW file ability
Yes vs No
Gives you more flexibility to develop your photos later
NFC
Yes vs No
Simplifies pairing your camera with supported phones
Built-in GPS
GPS vs None
Geotag your photos
On-sensor phase detect
Yes vs No
Usually improves live view and video AF performance
Longer stills battery life
More info

Longer stills battery life

Cameras with longer battery life can take more photos before exhausting their batteries.

Special note: The measurement standard for battery life stipulates that if a camera has an internal flash, it must be used for 50% of photos taken. For this reason, comparisons of one camera with an internal flash to another without will not be comparable

900 vs 265 shots
Capture more photos
Top deck display
Yes vs No
Check settings with a screen on top of the camera
External Mic Jack
Jack vs No jack
Improved sound fidelity when shooting video
Shoots 24p video
Yes vs No
Gives your movies a big-screen feel
Higher-res screen
540k vs 307k pixels
More detail on the screen lets you judge focus and composition
Hot shoe
Hot shoe vs None
Off-camera flashes open new possibilities
More pixels
30.4 vs 20.3 megapixels
Higher resolution photos
Dual card slots
Yes vs No
Gives you more storage flexibility
Headphone jack
Yes vs No
Monitor audio recording while you shoot video
Has anti-aliasing filter
Filter vs No Filter
Reduces unsightly moiré in photos
Longer exposure
30 vs 15 sec
Long exposures for night shots
Bulb shutter
Bulb vs No bulb
Hold the shutter open manually for long exposures
Slow-motion videos
Yes vs No
Shoot slow-motion videos
Faster shutter
1/8000 vs 1/3200 sec
Shoot wide open in bright light
Higher extended ISO
102400 vs 3200 ISO
Higher extended ISO can give more low-light flexibility

Canon SX740 HS advantages over Canon 5D Mark IV

Less expensive
$399* vs $3249
Save money for lenses or accessories
In-Camera Image Stabilization
Yes vs No
Reduces the effects of camera shake at slower shutter speeds
Tiltable Screen
Tiltable vs Fixed
Tilt the screen for shooting flexbility
Built-in Bluetooth
Yes vs No
Always-on wireless connectivity
Internal flash
Internal flash vs None
Useful in a pinch for fill flash
Thinner
39 mm vs 75 mm
Thinner
Higher max flash sync
1/2000 vs 1/200 sec
Reduce the effect of ambient light in flash shots
Lighter weight
299g vs 890g
Lighter weight
Lacks anti-aliasing filter
No Filter vs Filter
Enjoy sharper photos
Faster JPEG shooting
10.0 fps vs 7.0 fps
Faster JPEG shooting (burst mode)

Similarities

Common Strengths

Rear display
Both provide
Review photos on the back of the camera
Shoot 4K video
Both provide
Make sure you have a fast computer
Built-in Wi-Fi
Both provide
Share your photos wirelessly
Manual focus
Both provide
AF is for the weak. Real photographers focus manually.
HDMI out
Both provide
Use HDMI output to monitor or review video

Common Weaknesses

Focus peaking
Neither provide
Your camera will highlight what's in focus
Tilt-swivel screen
Neither provide
Tilt and swivel the screen for maximum shooting flexibility
In-camera panoramas
Neither provide
Stitches multiple shots into a panoramic photo
Integrated ND filter
Neither provide
Shoot in daylight with a large aperture or slow shutter

User reviews

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Canon SX740 (Black)

Canon SX740 (Black)
Canon SX740 (Silver)

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Review Excerpt

Superb image quality from RAW files; Improved dynamic range; Excellent high ISO performance; Fast 7fps burst rate with unlimited JPEG buffer; High-quality cinema 4K video; Built-in Wi-Fi; Dual Pixel CMOS AF is very good.
JPEG files look soft at default settings; 1/200s flash sync; 4K video codec is cumbersome; 29:59 continuous video recording limit.
Read our Canon 5D Mark IV Review

We haven’t reviewed the Canon SX740 HS.
Read our Canon SX740 HS Preview

The Competition

Compared to Canon 5D Mark III

Canon 5D Mark IV

Canon 5D Mark III

$2499
35mm

Shoot 4K video
Touchscreen

$2139
35mm

Less expensive
Bigger pixels

Compare Canon 5D Mark IV vs Canon 5D Mark III

Canon SX740 HS

Canon 5D Mark III

$438
1/2.3 inch

Less expensive
In-Camera Image Stabilization

$2139
35mm

Larger sensor
Eye-level viewfinder

Compare Canon SX740 HS vs Canon 5D Mark III

Compared to Nikon D810

Canon 5D Mark IV

Nikon D810

$2499
35mm

Shoot 4K video
Touchscreen

$2346
35mm

Longer stills battery life
Internal flash

Compare Canon 5D Mark IV vs Nikon D810

Canon SX740 HS

Nikon D810

$438
1/2.3 inch

Less expensive
In-Camera Image Stabilization

$2346
35mm

Larger sensor
Eye-level viewfinder

Compare Canon SX740 HS vs Nikon D810

Compared to Sony A99 II

Canon 5D Mark IV

Sony A99 II

$2499
35mm

Lens selection
Bigger pixels

$3198
35mm

Focus peaking
Tilt-swivel screen

Compare Canon 5D Mark IV vs Sony A99 II

Canon SX740 HS

Sony A99 II

$438
1/2.3 inch

Less expensive
Internal flash

$3198
35mm

Focus peaking
Larger sensor

Compare Canon SX740 HS vs Sony A99 II

Compared to Canon SX730 HS

Canon 5D Mark IV

Canon SX730 HS

$2499
35mm

Larger sensor
Eye-level viewfinder

$399
1/2.3 inch

Less expensive
In-Camera Image Stabilization

Compare Canon 5D Mark IV vs Canon SX730 HS

Canon SX740 HS

Canon SX730 HS

$438
1/2.3 inch

Shoot 4K video
Longer video battery life

$399
1/2.3 inch

NFC

Compare Canon SX740 HS vs Canon SX730 HS

Compared to Pentax K-1 II

Canon 5D Mark IV

Pentax K-1 II

$2499
35mm

Shoot 4K video
Touchscreen

$1747
35mm

Less expensive
Focus peaking

Compare Canon 5D Mark IV vs Pentax K-1 II

Canon SX740 HS

Pentax K-1 II

$438
1/2.3 inch

Less expensive
Shoot 4K video

$1747
35mm

Focus peaking
Larger sensor

Compare Canon SX740 HS vs Pentax K-1 II

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