Maximum effective ISO is an estimate of the highest sensitivity at which a camera can capture excellent quality photos.
Cameras with higher effective ISO will be better choices for indoor photography, night shooting, and indoor sports photography, especially if you intend to make large prints.
You can learn more at our glossary entry.
Maximum effective ISO test data courtesy of DxO Mark.EOS M10 test data on DxO Mark GX85 test data on DxO Mark
Cameras with more dynamic range allow you to take photos with dramatic differences in highlight and shadow areas while retaining detail in both.
Think of a brilliant sunset on a rocky beach: Bright sunset in the background, with dark rocks in the foreground. High dynamic range means more of the extremes will be faithfully reproduced.
Dynamic range test data courtesy of DxO Mark.GX85 test data on DxO Mark EOS M10 test data on DxO Mark
User-friendly design; great touchscreen interface; good image quality
No viewfinder; limited physical controls; sub-par continuous shooting; lacking video features
Excellent build-quality; Good ergonomics for its size; Built-in 5-axis Dual IS, Built-in EVF; Tilting LCD touchscreen monitor; Competitive still image quality; Excellent 4K video quality; Fast autofocus and burst modes; Generous buffers; Tons of advanced features; Built-in Wi-Fi.
EVF could be better; Sluggish RAW and RAW+JPEG buffer clearing; No external mic and headphone jacks; Slow x-sync speed; Mediocre battery life.