Large-sensor image quality. Sharp lens with useful zoom range. Tilt/swivel LCD. Twin dials. Smaller than competing interchangeable-lens cameras with a similar lens. Lots of photographer-friendly features.
Not as small as you might hope. Mediocre burst shooting and autofocus speed. Far too easy to accidentally change exposure compensation. Viewfinder is of surprisingly little use. Battery life could be better.
Weather-sealed, ergonomic camera body; Fast hybrid AF system; Excellent high ISO performance; Improved continuous shooting performance; Better video quality than previous Fuji cameras.
Some controls don't impress; Continuous autofocus still lags behind competing DSLR cameras; No 4K video; Fixed LCD without touchpanel.