• 1/2.3 inch 28.1mm2
  • 12.1 megapixels
  • 24.00mm - 840.00mm (35mm eq.)
  • 1/2.3 inch 28.1mm2
  • 16.2 megapixels
  • 24.00mm - 1200.00mm (35mm eq.)

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Differences

Canon SX40 HS advantages over Fujifilm S9400W

  • Bigger pixels
    ~ 1.54 vs 1.34 microns
    Better low-light and dynamic range (all else equal)
  • Tiltable Screen
    Tiltable vs Fixed
    Tilt the screen for shooting flexbility
  • Shoots 24p video
    Yes vs No
    Gives your movies a big-screen feel
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • Shoots 1080p video
    Yes vs No
    You'll want this if you shoot video
  • Longer exposure
    15 vs 8 sec
    Long exposures for night shots
  • Faster shutter
    1/3200 vs 1/1700 sec
    Shoot wide open in bright light

Fujifilm S9400W advantages over Canon SX40 HS

  • Less expensive
    $350 vs $430 (MSRP)
    Save money for lenses or accessories
  • Slower slow-motion
    480 fps vs 240 fps
    Supports slower slow-mo
  • In-camera panoramas
    Yes vs No
    Stitches multiple shots into a panoramic photo
  • Built-in Wi-Fi
    Wi-Fi vs None
    Share your photos wirelessly
  • More telephoto lens reach
    1,200 mm vs 840 mm
    Capture objects farther away
  • Longer stills battery life
    More info 500 vs 380 shots
    Capture more photos
  • Newer
    5 years vs 7 years old
    Newer cameras often support more advanced features
  • More dots on screen
    461k vs 230k dots
    Can mean greater resolution or a brighter screen
  • More pixels
    16.2 vs 12.1 megapixels
    Higher resolution photos
  • Shoots 60p video
    Yes vs No
    A faster framerate can give you more editing options
  • Higher extended ISO
    12800 vs 3200 ISO
    Higher extended ISO can give more low-light flexibility

Similarities

Common Strengths

  • Eye-level viewfinder
    Both provide
    You'll be able to frame photos even when the sun is out
  • In-Camera Image Stabilization
    Both provide
    Reduces the effects of camera shake at slower shutter speeds
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video
  • Slow-motion videos
    Both provide
    Shoot slow-motion videos

Common Weaknesses

  • Focus peaking
    Neither provide
    Your camera will highlight what's in focus
  • Touchscreen
    Neither provide
    Interact with your camera just like your smartphone
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • Built-in GPS
    Neither provide
    Geotag your photos
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • External Mic Jack
    Neither provide
    Improved sound fidelity when shooting video
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video
  • Bulb shutter
    Neither provide
    Hold the shutter open manually for long exposures

User reviews

Buy From

Your purchases support this site

Review Excerpt

  • Wide, long all-purpose zoom lens performs well; Very good image quality; Articulating LCD; Good grip; Excellent controls.

  • Rear scroll wheel is too sensitive; Low-res LCD; No lens hood included; Slow startup time; Slow cycle time.

The Competition

Compared to Fujifilm HS10

Canon SX40 HS
Fujifilm HS10
  • $342
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
  • $500
  • 1/2.3 inch
  • Slower slow-motion
  • RAW file ability
Fujifilm S9400W
Fujifilm HS10
  • $330
  • 1/2.3 inch
  • Less expensive
  • In-camera panoramas
  • $500
  • 1/2.3 inch
  • Slower slow-motion
  • Bigger pixels

Compared to Canon SX30 IS

Canon SX40 HS
Canon SX30 IS
  • $342
  • 1/2.3 inch
  • Shoots 24p video
  • Shoots 1080p video
  • $440
  • 1/2.3 inch
  • More pixels
  • Higher extended ISO
Fujifilm S9400W
Canon SX30 IS
  • $330
  • 1/2.3 inch
  • Less expensive
  • In-camera panoramas
  • $440
  • 1/2.3 inch
  • Tiltable Screen
  • Hot shoe

Compared to Panasonic FZ200

Canon SX40 HS
Panasonic FZ200
  • $342
  • 1/2.3 inch
  • More telephoto lens reach
  • Shoots 24p video
  • $320
  • 1/2.3 inch
  • Tilt-swivel screen
  • In-camera panoramas
Fujifilm S9400W
Panasonic FZ200
  • $330
  • 1/2.3 inch
  • Slower slow-motion
  • Built-in Wi-Fi
  • $320
  • 1/2.3 inch
  • Tilt-swivel screen
  • Bigger pixels

Compared to Fujifilm S8400W

Canon SX40 HS
Fujifilm S8400W
  • $342
  • 1/2.3 inch
  • Bigger pixels
  • Tiltable Screen
  • $239
  • 1/2.3 inch
  • Less expensive
  • Slower slow-motion
Fujifilm S9400W
Fujifilm S8400W
  • $330
  • 1/2.3 inch
  • Longer stills battery life
  • Shoots 60p video
  • $239
  • 1/2.3 inch

Compared to Fujifilm S1

Canon SX40 HS
Fujifilm S1
  • $342
  • 1/2.3 inch
  • Bigger pixels
  • Shoots 24p video
  • $349
  • 1/2.3 inch
  • Focus peaking
  • Tilt-swivel screen
Fujifilm S9400W
Fujifilm S1
  • $330
  • 1/2.3 inch
  • Longer stills battery life
  • $349
  • 1/2.3 inch
  • Focus peaking
  • Tilt-swivel screen
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