• 1/2.3 inch 28.1mm2
  • 10.3 megapixels
  • 24.00mm - 720.00mm (35mm eq.)
  • 1/2.3 inch 28.1mm2
  • 16.0 megapixels
  • 33.00mm - 165.00mm (35mm eq.)

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Differences

Fujifilm HS10 advantages over Fujifilm AX550

  • Eye-level viewfinder
    Eye-level vs Rear display only
    You'll be able to frame photos even when the sun is out
  • In-Camera Image Stabilization
    Yes vs No
    Reduces the effects of camera shake at slower shutter speeds
  • Bigger pixels
    ~ 1.69 vs 1.34 microns
    Better low-light and dynamic range (all else equal)
  • Larger lens aperture
    f/2.8 vs f/3.3
    Take photos in low-light or isolate your subject
  • Tiltable Screen
    Tiltable vs Fixed
    Tilt the screen for shooting flexbility
  • RAW file ability
    Yes vs No
    Gives you more flexibility to develop your photos later
  • More telephoto lens reach
    720 mm vs 165 mm
    Capture objects farther away
  • Manual focus
    Yes vs No
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    HDMI out vs None
    Use HDMI output to monitor or review video
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • Shoots 1080p video
    Yes vs No
    You'll want this if you shoot video
  • Shoots 60p video
    Yes vs No
    A faster framerate can give you more editing options
  • Wider angle lens
    24 mm vs 33 mm
    Capture more of the scene
  • Longer exposure
    30 vs 8 sec
    Long exposures for night shots
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos
  • Faster shutter
    1/4000 vs 1/1400 sec
    Shoot wide open in bright light
  • Higher extended ISO
    6400 vs 3200 ISO
    Higher extended ISO can give more low-light flexibility

Fujifilm AX550 advantages over Fujifilm HS10

  • Less expensive
    $90 vs $500 (MSRP)
    Save money for lenses or accessories
  • Longer stills battery life
    More info 480 vs 400 shots
    Capture more photos
  • Thinner
    27 mm vs 126 mm
    Thinner
  • Lighter weight
    168g vs 709g
    Lighter weight
  • More pixels
    16.0 vs 10.3 megapixels
    Higher resolution photos

Similarities

Common Strengths

  • Internal flash
    Both provide
    Useful in a pinch for fill flash

Common Weaknesses

  • Focus peaking
    Neither provide
    Your camera will highlight what's in focus
  • Touchscreen
    Neither provide
    Interact with your camera just like your smartphone
  • In-camera panoramas
    Neither provide
    Stitches multiple shots into a panoramic photo
  • Built-in Wi-Fi
    Neither provide
    Share your photos wirelessly
  • NFC
    Neither provide
    Simplifies pairing your camera with supported phones
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • Built-in GPS
    Neither provide
    Geotag your photos
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • External Mic Jack
    Neither provide
    Improved sound fidelity when shooting video
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video
  • Bulb shutter
    Neither provide
    Hold the shutter open manually for long exposures

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Review Excerpt

The Competition

Compared to Canon SX30 IS

Fujifilm HS10
Canon SX30 IS
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • RAW file ability
  • $440
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
Fujifilm AX550
Canon SX30 IS
  • $116
  • 1/2.3 inch
  • Less expensive
  • Longer stills battery life
  • $440
  • 1/2.3 inch
  • Eye-level viewfinder
  • In-Camera Image Stabilization

Compared to Fujifilm HS20EXR

Fujifilm HS10
Fujifilm HS20EXR
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • Faster JPEG shooting
  • $289
  • 1/2 inch
  • More dots on screen
  • More pixels
Fujifilm AX550
Fujifilm HS20EXR
  • $116
  • 1/2.3 inch
  • Less expensive
  • Longer stills battery life
  • $289
  • 1/2 inch
  • Eye-level viewfinder
  • In-Camera Image Stabilization

Compared to Fujifilm AX300

Fujifilm HS10
Fujifilm AX300
  • $500
  • 1/2.3 inch
  • Eye-level viewfinder
  • In-Camera Image Stabilization
  • $92
  • 1/2.3 inch
  • Less expensive
  • Longer stills battery life
Fujifilm AX550
Fujifilm AX300
  • $116
  • 1/2.3 inch
  • $92
  • 1/2.3 inch

Compared to Canon SX40 HS

Fujifilm HS10
Canon SX40 HS
  • $500
  • 1/2.3 inch
  • Slower slow-motion
  • RAW file ability
  • $342
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
Fujifilm AX550
Canon SX40 HS
  • $116
  • 1/2.3 inch
  • Less expensive
  • Longer stills battery life
  • $342
  • 1/2.3 inch
  • Eye-level viewfinder
  • In-Camera Image Stabilization

Compared to Fujifilm AX650

Fujifilm HS10
Fujifilm AX650
  • $500
  • 1/2.3 inch
  • Eye-level viewfinder
  • In-Camera Image Stabilization
  • $115
  • 1/2.3 inch
  • Less expensive
  • Thinner
Fujifilm AX550
Fujifilm AX650
  • $116
  • 1/2.3 inch
  • $115
  • 1/2.3 inch
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