• 1/2.3 inch 28.1mm2
  • 10.3 megapixels
  • 24.00mm - 720.00mm (35mm eq.)
  • 1/2.3 inch 28.1mm2
  • 14.1 megapixels
  • 25.00mm - 525.00mm (35mm eq.)

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Differences

Fujifilm HS10 advantages over Nikon L120

  • Eye-level viewfinder
    Eye-level vs Rear display only
    You'll be able to frame photos even when the sun is out
  • Bigger pixels
    ~ 1.69 vs 1.43 microns
    Better low-light and dynamic range (all else equal)
  • Tiltable Screen
    Tiltable vs Fixed
    Tilt the screen for shooting flexbility
  • RAW file ability
    Yes vs No
    Gives you more flexibility to develop your photos later
  • More telephoto lens reach
    720 mm vs 525 mm
    Capture objects farther away
  • Manual focus
    Yes vs No
    AF is for the weak. Real photographers focus manually.
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • Shoots 1080p video
    Yes vs No
    You'll want this if you shoot video
  • Shoots 60p video
    Yes vs No
    A faster framerate can give you more editing options
  • Longer exposure
    30 vs 4 sec
    Long exposures for night shots
  • Faster JPEG shooting
    13.6 fps vs 0.7 fps
    Faster JPEG shooting (burst mode)
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos

Nikon L120 advantages over Fujifilm HS10

  • Less expensive
    $280 vs $500 (MSRP)
    Save money for lenses or accessories
  • Fast startup
    ~1.50 vs 2.5 sec
    Faster startup lets you catch the moment
  • Longer stills battery life
    More info 520 vs 400 shots
    Capture more photos
  • Thinner
    78 mm vs 126 mm
    Thinner
  • Lighter weight
    454g vs 709g
    Lighter weight
  • More dots on screen
    921k vs 230k dots
    Can mean greater resolution or a brighter screen
  • Less shutter lag
    0.23 vs 0.90 sec
    Focus and take a photo quickly (wide angle)
  • More pixels
    14.1 vs 10.3 megapixels
    Higher resolution photos
  • Bigger JPEG buffer
    19 vs 7 shots
    Take more JPEG shots before waiting (burst mode)

Similarities

Common Strengths

  • In-Camera Image Stabilization
    Both provide
    Reduces the effects of camera shake at slower shutter speeds
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • HDMI out
    Both provide
    Use an external screen to monitor or review video

Common Weaknesses

  • Focus peaking
    Neither provide
    Your camera will highlight what's in focus
  • Touchscreen
    Neither provide
    Interact with your camera just like your smartphone
  • In-camera panoramas
    Neither provide
    Stitches multiple shots into a panoramic photo
  • Built-in Wi-Fi
    Neither provide
    Share your photos wirelessly
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • Built-in GPS
    Neither provide
    Geotag your photos
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • External Mic Jack
    Neither provide
    Improved sound fidelity when shooting video
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video
  • Bulb shutter
    Neither provide
    Hold the shutter open manually for long exposures

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Review Excerpt

  • 21x wide optical zoom; Fast shutter response; Sensor-shift Vibration Reduction; HD video with stereo audio; Smile timer; Very good battery life.

  • Poor autofocus at telephoto; Strong chromatic aberration; Soft video; Sport Continuous mode drops resolution to 3 megapixels; Detail is lost rapidly as ISO rises.

The Competition

Compared to Canon SX1 IS

Fujifilm HS10
Canon SX1 IS
  • $500
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
  • $600
  • 1/2.3 inch
  • Thinner
  • Less shutter lag
Nikon L120
Canon SX1 IS
  • $226
  • 1/2.3 inch
  • Less expensive
  • Fast startup
  • $600
  • 1/2.3 inch
  • Eye-level viewfinder
  • Bigger pixels

Compared to Fujifilm S2800HD

Fujifilm HS10
Fujifilm S2800HD
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • Tiltable Screen
  • $229
  • 1/2.3 inch
  • Less expensive
  • Longer stills battery life
Nikon L120
Fujifilm S2800HD
  • $226
  • 1/2.3 inch
  • More dots on screen
  • Wider angle lens
  • $229
  • 1/2.3 inch
  • Eye-level viewfinder
  • Longer exposure

Compared to Fujifilm S2950

Fujifilm HS10
Fujifilm S2950
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • Tiltable Screen
  • $162
  • 1/2.3 inch
  • Less expensive
  • Longer stills battery life
Nikon L120
Fujifilm S2950
  • $226
  • 1/2.3 inch
  • More dots on screen
  • Wider angle lens
  • $162
  • 1/2.3 inch
  • Less expensive
  • Eye-level viewfinder

Compared to Canon SX40 HS

Fujifilm HS10
Canon SX40 HS
  • $500
  • 1/2.3 inch
  • Slower slow-motion
  • RAW file ability
  • $342
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
Nikon L120
Canon SX40 HS
  • $226
  • 1/2.3 inch
  • Less expensive
  • Fast startup
  • $342
  • 1/2.3 inch
  • Eye-level viewfinder
  • Tiltable Screen

Compared to Panasonic FZ200

Fujifilm HS10
Panasonic FZ200
  • $500
  • 1/2.3 inch
  • Slower slow-motion
  • More telephoto lens reach
  • $320
  • 1/2.3 inch
  • Tilt-swivel screen
  • In-camera panoramas
Nikon L120
Panasonic FZ200
  • $226
  • 1/2.3 inch
  • Fast startup
  • Thinner
  • $320
  • 1/2.3 inch
  • Tilt-swivel screen
  • Eye-level viewfinder
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