• 1/2.3 inch 28.1mm2
  • 10.3 megapixels
  • 24.00mm - 720.00mm (35mm eq.)
  • 35mm 855.6mm2
  • 24.3 megapixels
  • ISO 100 - 25,600

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Differences

Fujifilm HS10 advantages over Sony A99

  • Less expensive
    $500 vs $2800 (MSRP)
    Save money for lenses or accessories
  • Internal flash
    Internal flash vs None
    Useful in a pinch for fill flash
  • Faster JPEG shooting
    13.6 fps vs 5.9 fps
    Faster JPEG shooting (burst mode)
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos

Sony A99 advantages over Fujifilm HS10

  • Tilt-swivel screen
    Tilt-swivel vs tilt-only
    Tilt and swivel the screen for maximum shooting flexibility
  • Focus peaking
    Peaker vs Non-peaker
    Your camera will highlight what's in focus
  • Larger sensor
    35mm vs 1/2.3 inch
    More sensor area. Bigger is (generally) better.
  • Bigger pixels
    ~ 5.97 vs 1.69 microns
    Better low-light and dynamic range (all else equal)
  • In-camera panoramas
    Yes vs No
    Stitches multiple shots into a panoramic photo
  • Fast startup
    ~0.70 vs 2.5 sec
    Faster startup lets you catch the moment
  • Built-in GPS
    GPS vs None
    Geotag your photos
  • Longer stills battery life
    More info 500 vs 400 shots
    Capture more photos
  • Thinner
    78 mm vs 126 mm
    Thinner
  • External Mic Jack
    Jack vs No jack
    Improved sound fidelity when shooting video
  • Shoots 24p video
    Yes vs No
    Gives your movies a big-screen feel
  • More dots on screen
    1229k vs 230k dots
    Can mean greater resolution or a brighter screen
  • Less shutter lag
    0.13 vs 0.90 sec
    Focus and take a photo quickly (wide angle)
  • More pixels
    24.3 vs 10.3 megapixels
    Higher resolution photos
  • Dual card slots
    Yes vs No
    Gives you more storage flexibility
  • Headphone jack
    Yes vs No
    Monitor audio recording while you shoot video
  • Bulb shutter
    Bulb vs No bulb
    Hold the shutter open manually for long exposures
  • Bigger JPEG buffer
    17 vs 7 shots
    Take more JPEG shots before waiting (burst mode)
  • Faster shutter
    1/8000 vs 1/4000 sec
    Shoot wide open in bright light
  • Higher extended ISO
    51200 vs 6400 ISO
    Higher extended ISO can give more low-light flexibility

Similarities

Common Strengths

  • Rear display
    Both provide
    Review photos on the back of the camera
  • Eye-level viewfinder
    Both provide
    You'll be able to frame photos even when the sun is out
  • In-Camera Image Stabilization
    Both provide
    Reduces the effects of camera shake at slower shutter speeds
  • RAW file ability
    Both provide
    Gives you more flexibility to develop your photos later
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video
  • Hot shoe
    Both provide
    Off-camera flashes open new possibilities

Common Weaknesses

  • Touchscreen
    Neither provide
    Interact with your camera just like your smartphone
  • Built-in Wi-Fi
    Neither provide
    Share your photos wirelessly
  • NFC
    Neither provide
    Simplifies pairing your camera with supported phones
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter

User reviews

Buy From

Review Excerpt

The Competition

Compared to Canon SX30 IS

Fujifilm HS10
Canon SX30 IS
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • RAW file ability
  • $440
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
Sony A99
Canon SX30 IS
  • $1998
  • 35mm
  • Focus peaking
  • Larger sensor
  • $440
  • 1/2.3 inch
  • Less expensive
  • Internal flash

Compared to Fujifilm HS20EXR

Fujifilm HS10
Fujifilm HS20EXR
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • Faster JPEG shooting
  • $289
  • 1/2 inch
  • More dots on screen
  • More pixels
Sony A99
Fujifilm HS20EXR
  • $1998
  • 35mm
  • Tilt-swivel screen
  • Focus peaking
  • $289
  • 1/2 inch
  • Less expensive
  • Internal flash

Compared to Canon SX40 HS

Fujifilm HS10
Canon SX40 HS
  • $500
  • 1/2.3 inch
  • Slower slow-motion
  • RAW file ability
  • $342
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
Sony A99
Canon SX40 HS
  • $1998
  • 35mm
  • Focus peaking
  • Larger sensor
  • $342
  • 1/2.3 inch
  • Less expensive
  • Internal flash

Compared to Nikon D800

Fujifilm HS10
Nikon D800
  • $500
  • 1/2.3 inch
  • Less expensive
  • In-Camera Image Stabilization
  • $1850
  • 35mm
  • Larger sensor
  • Bigger pixels
Sony A99
Nikon D800
  • $1998
  • 35mm
  • Tilt-swivel screen
  • Focus peaking
  • $1850
  • 35mm
  • Lens selection
  • Fast startup

Compared to Canon 5D Mark III

Fujifilm HS10
Canon 5D Mark III
  • $500
  • 1/2.3 inch
  • In-Camera Image Stabilization
  • Tiltable Screen
  • $2139
  • 35mm
  • Larger sensor
  • Bigger pixels
Sony A99
Canon 5D Mark III
  • $1998
  • 35mm
  • Focus peaking
  • Tilt-swivel screen
  • $2139
  • 35mm
  • Lens selection
  • Fast startup
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