Launch prices

The Fujifilm GFX 100 went on sale in June 2019 at a suggested retail price of $9,999.95 USD and $13,299.99 CAD. For reference, the GFX 50S launched in 2017 at $6,499.95 USD and the GFX 50R launched last year with a suggested retail price of $4,499.99, although both cameras are currently available at lower prices.

Current prices