• APS-C 368.2mm2
  • 16.3 megapixels
  • ISO 200 - 6400
  • 35mm 858.0mm2
  • 33.0 megapixels
  • ISO 100 - 51,200

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Differences

Fujifilm X-T10 advantages over Sony A7 IV

  • Less expensive
    $699 vs $2698
    Save money for lenses or accessories
  • On-sensor phase detect
    Yes vs No
    Usually improves live view and video AF performance
  • More telephoto lens reach
    84 mm vs 70 mm
    Capture objects farther away with the kit lens
  • Internal flash
    Internal flash vs None
    Useful in a pinch for fill flash
  • Thinner
    40 mm vs 79 mm
    Thinner
  • Doesn't require an AA filter
    Yes vs No
    A unique sensor design provides sharp photos without moiré
  • Faster shutter
    1/32000 vs 1/8000 sec
    Shoot wide open in bright light

Sony A7 IV advantages over Fujifilm X-T10

  • Tilt-swivel screen
    Tilt-swivel vs tilt-only
    Tilt and swivel the screen for maximum shooting flexibility
  • Larger sensor
    35mm vs APS-C
    More sensor area. Bigger is (generally) better.
  • In-Camera Image Stabilization
    Yes vs No
    Reduces the effects of camera shake at slower shutter speeds
  • Shoot 4K video
    4K (UHD) vs 1080p
    Make sure you have a fast computer
  • Touchscreen
    Touch vs No touch
    Interact with your camera just like your smartphone
  • NFC
    Yes vs No
    Simplifies pairing your camera with supported phones
  • Built-in Bluetooth
    Yes vs No
    Always-on wireless connectivity
  • Newer
    2 years vs 9 years old
    Newer cameras often support more advanced features
  • More dots on screen
    3680k vs 920k dots
    Can mean greater resolution or a brighter screen
  • More pixels
    33.0 vs 16.3 megapixels
    Higher resolution photos
  • Dual card slots
    Yes vs No
    Gives you more storage flexibility
  • Headphone jack
    Yes vs No
    Monitor audio recording while you shoot video
  • Faster JPEG shooting
    10.0 fps vs 8.0 fps
    Faster JPEG shooting (burst mode)
  • Bigger JPEG buffer
    828 vs 10 shots
    Take more JPEG shots before waiting (burst mode)
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos
  • Higher extended ISO
    204800 vs 51200 ISO
    Higher extended ISO can give more low-light flexibility

Similarities

Common Strengths

  • Focus peaking
    Both provide
    Your camera will highlight what's in focus
  • Eye-level viewfinder
    Both provide
    You'll be able to frame photos even when the sun is out
  • In-camera panoramas
    Both provide
    Stitches multiple shots into a panoramic photo
  • Built-in Wi-Fi
    Both provide
    Share your photos wirelessly
  • External Mic Jack
    Both provide
    Improved sound fidelity when shooting video
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video
  • Hot shoe
    Both provide
    Off-camera flashes open new possibilities
  • Bulb shutter
    Both provide
    Hold the shutter open manually for long exposures

Common Weaknesses

  • Built-in GPS
    Neither provide
    Geotag your photos
  • Top deck display
    Neither provide
    Check settings with a screen on top of the camera

User reviews

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Your purchases support this site

Buy the Fujifilm X-T10

Review Excerpt

  • Smaller, lighter body than flagship X-T1; Plenty of external controls; Bright and high-res electronic viewfinder; Great still image quality even at high sensitivity; Good all-around performance; Capable Wi-Fi remote control; Good kit-lens options

  • Handgrip is rather shallow; Movie button is hard to press; JPEGs have limited dynamic range by default; Indoor white balance tends rather warm; Limited burst depth even for JPEG; Penalizes early shutter button press; Movie image quality lags the competition

The Competition

Compared to Fujifilm X-E2

Fujifilm X-T10
Fujifilm X-E2
  • $599
  • APS-C
  • Tiltable Screen
  • Faster JPEG shooting
  • $1059
  • APS-C
  • Bigger JPEG buffer
Sony A7 IV
Fujifilm X-E2
  • $2498
  • 35mm
  • Tilt-swivel screen
  • Larger sensor
  • $1059
  • APS-C
  • On-sensor phase detect
  • More telephoto lens reach

Compared to Fujifilm X-A2

Fujifilm X-T10
Fujifilm X-A2
  • $599
  • APS-C
  • Eye-level viewfinder
  • In-camera panoramas
  • $600
  • APS-C
  • Wider angle kit lens
  • Bigger JPEG buffer
Sony A7 IV
Fujifilm X-A2
  • $2498
  • 35mm
  • Tilt-swivel screen
  • Larger sensor
  • $600
  • APS-C
  • Internal flash
  • Thinner

Compared to Fujifilm X-E2S

Fujifilm X-T10
Fujifilm X-E2S
  • $599
  • APS-C
  • Less expensive
  • Tiltable Screen
  • $1250
  • APS-C
  • Bigger JPEG buffer
Sony A7 IV
Fujifilm X-E2S
  • $2498
  • 35mm
  • Tilt-swivel screen
  • Larger sensor
  • $1250
  • APS-C
  • Less expensive
  • On-sensor phase detect

Compared to Nikon Z7 II

Fujifilm X-T10
Nikon Z7 II
  • $599
  • APS-C
  • Less expensive
  • In-camera panoramas
  • $2530
  • 35mm
  • Larger sensor
  • In-Camera Image Stabilization
Sony A7 IV
Nikon Z7 II
  • $2498
  • 35mm
  • Tilt-swivel screen
  • Bigger pixels
  • $2530
  • 35mm
  • On-sensor phase detect
  • Top deck display

Compared to Canon R6 Mark II

Fujifilm X-T10
Canon R6 Mark II
  • $599
  • APS-C
  • Less expensive
  • In-camera panoramas
  • $2754
  • 35mm
  • Larger sensor
  • Tilt-swivel screen
Sony A7 IV
Canon R6 Mark II
  • $2498
  • 35mm
  • In-camera panoramas
  • NFC
  • $2754
  • 35mm
  • Slower slow-motion
  • Bigger pixels
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