• APS-C 369.0mm2
  • 24.2 megapixels
  • 28.00mm (35mm eq.)
  • APS-C 366.6mm2
  • 24.2 megapixels
  • ISO 100 - 32,000

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Differences

Fujifilm XF10 advantages over Sony ZV-E10

  • Less expensive
    $499* vs $698
    Save money for lenses or accessories
  • Internal flash
    Internal flash vs None
    Useful in a pinch for fill flash
  • Faster shutter
    1/16000 vs 1/4000 sec
    Shoot wide open in bright light

Sony ZV-E10 advantages over Fujifilm XF10

  • Slower slow-motion
    120 fps vs 100 fps
    Supports slower slow-mo
  • In-Camera Image Stabilization
    Yes vs No
    Reduces the effects of camera shake at slower shutter speeds
  • Tiltable Screen
    Tiltable vs Fixed
    Tilt the screen for shooting flexbility
  • NFC
    Yes vs No
    Simplifies pairing your camera with supported phones
  • Longer video battery life
    125 vs 55 minutes
    Capture more video
  • Newer
    3 years vs 6 years old
    Newer cameras often support more advanced features
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • Headphone jack
    Yes vs No
    Monitor audio recording while you shoot video
  • Faster JPEG shooting
    11.0 fps vs 6.0 fps
    Faster JPEG shooting (burst mode)

Similarities

Common Strengths

  • Rear display
    Both provide
    Review photos on the back of the camera
  • Focus peaking
    Both provide
    Your camera will highlight what's in focus
  • Shoot 4K video
    Both provide
    Make sure you have a fast computer
  • Touchscreen
    Both provide
    Interact with your camera just like your smartphone
  • In-camera panoramas
    Both provide
    Stitches multiple shots into a panoramic photo
  • RAW file ability
    Both provide
    Gives you more flexibility to develop your photos later
  • Built-in Wi-Fi
    Both provide
    Share your photos wirelessly
  • Built-in Bluetooth
    Both provide
    Always-on wireless connectivity
  • On-sensor phase detect
    Both provide
    Usually improves live view and video AF performance
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • External Mic Jack
    Both provide
    Improved sound fidelity when shooting video
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video
  • Bulb shutter
    Both provide
    Hold the shutter open manually for long exposures
  • Slow-motion videos
    Both provide
    Shoot slow-motion videos

Common Weaknesses

  • Tilt-swivel screen
    Neither provide
    Tilt and swivel the screen for maximum shooting flexibility
  • Eye-level viewfinder
    Neither provide
    You'll be able to frame photos even when the sun is out
  • Built-in GPS
    Neither provide
    Geotag your photos
  • Top deck display
    Neither provide
    Check settings with a screen on top of the camera
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • Dual card slots
    Neither provide
    Gives you more storage flexibility

User reviews

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Buy the Fujifilm XF10

Review Excerpt

The Competition

Compared to Ricoh GR

Fujifilm XF10
Ricoh GR
  • $499
  • APS-C
  • Focus peaking
  • Shoot 4K video
  • $799
  • APS-C
  • Bigger pixels
  • Integrated ND filter
Sony ZV-E10
Ricoh GR
  • $631
  • APS-C
  • Focus peaking
  • In-Camera Image Stabilization
  • $799
  • APS-C
  • Bigger pixels
  • Internal flash

Compared to Ricoh GR II

Fujifilm XF10
Ricoh GR II
  • $499
  • APS-C
  • Focus peaking
  • Shoot 4K video
  • $538
  • APS-C
  • Bigger pixels
  • NFC
Sony ZV-E10
Ricoh GR II
  • $631
  • APS-C
  • Focus peaking
  • In-Camera Image Stabilization
  • $538
  • APS-C
  • Less expensive
  • Bigger pixels

Compared to Fujifilm X70

Fujifilm XF10
Fujifilm X70
  • $499
  • APS-C
  • Less expensive
  • Shoot 4K video
  • $699
  • APS-C
  • Bigger pixels
  • Tiltable Screen
Sony ZV-E10
Fujifilm X70
  • $631
  • APS-C
  • In-Camera Image Stabilization
  • Shoot 4K video
  • $699
  • APS-C
  • Bigger pixels
  • Internal flash

Compared to Fujifilm X-E4

Fujifilm XF10
Fujifilm X-E4
  • $499
  • APS-C
  • Less expensive
  • Internal flash
  • $849
  • APS-C
  • Slower slow-motion
  • Eye-level viewfinder
Sony ZV-E10
Fujifilm X-E4
  • $631
  • APS-C
  • Less expensive
  • In-Camera Image Stabilization
  • $849
  • APS-C
  • Slower slow-motion
  • Eye-level viewfinder

Compared to Fujifilm X-T30 II

Fujifilm XF10
Fujifilm X-T30 II
  • $499
  • APS-C
  • Longer video battery life
  • Lighter weight
  • $900
  • APS-C
  • Slower slow-motion
  • Eye-level viewfinder
Sony ZV-E10
Fujifilm X-T30 II
  • $631
  • APS-C
  • In-Camera Image Stabilization
  • NFC
  • $900
  • APS-C
  • Eye-level viewfinder
  • Internal flash
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