• 1/2.3 inch 28.1mm2
  • 12.2 megapixels
  • 36.00mm - 180.00mm (35mm eq.)
  • 1/2.3 inch 28.1mm2
  • 18.1 megapixels
  • 24.00mm - 720.00mm (35mm eq.)

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Differences

Fujifilm XP10 advantages over Panasonic ZS40

  • Less expensive
    $200 vs $450 (MSRP)
    Save money for lenses or accessories
  • Bigger pixels
    ~ 1.54 vs 1.26 microns
    Better low-light and dynamic range (all else equal)
  • Thinner
    23 mm vs 34 mm
    Thinner
  • Lighter weight
    152g vs 240g
    Lighter weight

Panasonic ZS40 advantages over Fujifilm XP10

  • Focus peaking
    Peaker vs Non-peaker
    Your camera will highlight what's in focus
  • Eye-level viewfinder
    Eye-level vs Rear display only
    You'll be able to frame photos even when the sun is out
  • In-Camera Image Stabilization
    Yes vs No
    Reduces the effects of camera shake at slower shutter speeds
  • In-camera panoramas
    Yes vs No
    Stitches multiple shots into a panoramic photo
  • Larger lens aperture
    f/3.3 vs f/4.0
    Take photos in low-light or isolate your subject
  • RAW file ability
    Yes vs No
    Gives you more flexibility to develop your photos later
  • Built-in Wi-Fi
    Wi-Fi vs None
    Share your photos wirelessly
  • More telephoto lens reach
    720 mm vs 180 mm
    Capture objects farther away
  • Built-in GPS
    GPS vs None
    Geotag your photos
  • Longer stills battery life
    More info 300 vs 165 shots
    Capture more photos
  • Manual focus
    Yes vs No
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    HDMI out vs None
    Use HDMI output to monitor or review video
  • More dots on screen
    920k vs 230k dots
    Can mean greater resolution or a brighter screen
  • Shoots 1080p video
    Yes vs No
    You'll want this if you shoot video
  • More pixels
    18.1 vs 12.2 megapixels
    Higher resolution photos
  • Shoots 60p video
    Yes vs No
    A faster framerate can give you more editing options
  • Wider angle lens
    24 mm vs 36 mm
    Capture more of the scene
  • Longer exposure
    30 vs 1/4 sec
    Long exposures for night shots
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos
  • Higher extended ISO
    6400 vs 1600 ISO
    Higher extended ISO can give more low-light flexibility

Similarities

Common Strengths

  • Internal flash
    Both provide
    Useful in a pinch for fill flash

Common Weaknesses

  • Tilt-swivel screen
    Neither provide
    Tilt and swivel the screen for maximum shooting flexibility
  • Touchscreen
    Neither provide
    Interact with your camera just like your smartphone
  • Tiltable Screen
    Neither provide
    Tilt the screen for shooting flexbility
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • External Mic Jack
    Neither provide
    Improved sound fidelity when shooting video
  • Hot shoe
    Neither provide
    Off-camera flashes open new possibilities
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video
  • Bulb shutter
    Neither provide
    Hold the shutter open manually for long exposures

User reviews

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Review Excerpt

The Competition

Compared to Fujifilm Z70

Fujifilm XP10
Fujifilm Z70
  • $200
  • 1/2.3 inch
  • $150
  • 1/2.3 inch
  • Less expensive

Compare Fujifilm XP10 vs Fujifilm Z70

Panasonic ZS40
Fujifilm Z70
  • $380
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $150
  • 1/2.3 inch
  • Less expensive
  • Bigger pixels

Compare Panasonic ZS40 vs Fujifilm Z70

Compared to Fujifilm XP20

Fujifilm XP10
Fujifilm XP20
  • $200
  • 1/2.3 inch
  • More telephoto lens reach
  • $139
  • 1/2.3 inch
  • In-Camera Image Stabilization
  • More pixels

Compare Fujifilm XP10 vs Fujifilm XP20

Panasonic ZS40
Fujifilm XP20
  • $380
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $139
  • 1/2.3 inch
  • Less expensive
  • Thinner

Compare Panasonic ZS40 vs Fujifilm XP20

Compared to Fujifilm XP30

Fujifilm XP10
Fujifilm XP30
  • $200
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
  • $157
  • 1/2.3 inch
  • In-Camera Image Stabilization
  • More pixels

Compare Fujifilm XP10 vs Fujifilm XP30

Panasonic ZS40
Fujifilm XP30
  • $380
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $157
  • 1/2.3 inch
  • Less expensive
  • Thinner

Compare Panasonic ZS40 vs Fujifilm XP30

Compared to Canon SX700 HS

Fujifilm XP10
Canon SX700 HS
  • $200
  • 1/2.3 inch
  • Less expensive
  • Bigger pixels
  • $329
  • 1/2.3 inch
  • In-Camera Image Stabilization
  • Larger lens aperture

Compare Fujifilm XP10 vs Canon SX700 HS

Panasonic ZS40
Canon SX700 HS
  • $380
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $329
  • 1/2.3 inch
  • Less expensive
  • Faster shutter

Compare Panasonic ZS40 vs Canon SX700 HS

Compared to Canon SX710 HS

Fujifilm XP10
Canon SX710 HS
  • $200
  • 1/2.3 inch
  • Bigger pixels
  • Thinner
  • $329
  • 1/2.3 inch
  • In-Camera Image Stabilization
  • Larger lens aperture

Compare Fujifilm XP10 vs Canon SX710 HS

Panasonic ZS40
Canon SX710 HS
  • $380
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $329
  • 1/2.3 inch
  • Faster shutter

Compare Panasonic ZS40 vs Canon SX710 HS

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