• 1/2.3 inch 28.1mm2
  • 10.1 megapixels
  • 32.00mm - 95.00mm (35mm eq.)
  • 1/2.3 inch 28.1mm2
  • 12.0 megapixels
  • 26.00mm - 130.00mm (35mm eq.)

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Differences

Pentax E90 advantages over Olympus XZ-10

  • Less expensive
    $100 vs $400 (MSRP)
    Save money for lenses or accessories
  • Longer stills battery life
    More info 600 vs 240 shots
    Capture more photos
  • Lighter weight
    170g vs 221g
    Lighter weight

Olympus XZ-10 advantages over Pentax E90

  • In-Camera Image Stabilization
    Yes vs No
    Reduces the effects of camera shake at slower shutter speeds
  • Touchscreen
    Touch vs No touch
    Interact with your camera just like your smartphone
  • Larger lens aperture
    f/1.8 vs f/2.9
    Take photos in low-light or isolate your subject
  • RAW file ability
    Yes vs No
    Gives you more flexibility to develop your photos later
  • More telephoto lens reach
    130 mm vs 95 mm
    Capture objects farther away
  • Integrated ND filter
    Yes vs No
    Shoot in daylight with a large aperture or slow shutter
  • HDMI out
    HDMI out vs None
    Use HDMI output to monitor or review video
  • More dots on screen
    920k vs 230k dots
    Can mean greater resolution or a brighter screen
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • Shoots 1080p video
    Yes vs No
    You'll want this if you shoot video
  • More pixels
    12.0 vs 10.1 megapixels
    Higher resolution photos
  • Wider angle lens
    26 mm vs 32 mm
    Capture more of the scene
  • Longer exposure
    30 vs 4 sec
    Long exposures for night shots
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos
  • Higher extended ISO
    6400 vs 1600 ISO
    Higher extended ISO can give more low-light flexibility

Similarities

Common Strengths

  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.

Common Weaknesses

  • Tilt-swivel screen
    Neither provide
    Tilt and swivel the screen for maximum shooting flexibility
  • Focus peaking
    Neither provide
    Your camera will highlight what's in focus
  • Eye-level viewfinder
    Neither provide
    You'll be able to frame photos even when the sun is out
  • In-camera panoramas
    Neither provide
    Stitches multiple shots into a panoramic photo
  • Tiltable Screen
    Neither provide
    Tilt the screen for shooting flexbility
  • Built-in Wi-Fi
    Neither provide
    Share your photos wirelessly
  • NFC
    Neither provide
    Simplifies pairing your camera with supported phones
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • Built-in GPS
    Neither provide
    Geotag your photos
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • External Mic Jack
    Neither provide
    Improved sound fidelity when shooting video
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video
  • Bulb shutter
    Neither provide
    Hold the shutter open manually for long exposures

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Review Excerpt

The Competition

Compared to Fujifilm A220

Pentax E90
Fujifilm A220
  • $100
  • 1/2.3 inch
  • Manual focus
  • Faster shutter
  • $100
  • 1/2.3 inch
  • More pixels
  • Longer exposure
Olympus XZ-10
Fujifilm A220
  • $299
  • 1/2.3 inch
  • In-Camera Image Stabilization
  • Touchscreen
  • $100
  • 1/2.3 inch
  • Less expensive
  • Lighter weight

Compared to Pentax E80

Pentax E90
Pentax E80
  • $100
  • 1/2.3 inch
  • Less expensive
  • $130
  • 1/2.33 inch
  • Shoots 24p video
  • Higher extended ISO
Olympus XZ-10
Pentax E80
  • $299
  • 1/2.3 inch
  • In-Camera Image Stabilization
  • Touchscreen
  • $130
  • 1/2.33 inch
  • Less expensive
  • Longer stills battery life

Compared to Fujifilm AV100

Pentax E90
Fujifilm AV100
  • $100
  • 1/2.3 inch
  • Longer stills battery life
  • Manual focus
  • $100
  • 1/2.3 inch
  • Shoots 24p video
  • More pixels
Olympus XZ-10
Fujifilm AV100
  • $299
  • 1/2.3 inch
  • In-Camera Image Stabilization
  • Touchscreen
  • $100
  • 1/2.3 inch
  • Less expensive
  • Longer stills battery life

Compared to Fujifilm XF1

Pentax E90
Fujifilm XF1
  • $100
  • 1/2.3 inch
  • Less expensive
  • Longer stills battery life
  • $460
  • 2/3 inch
  • Larger sensor
  • In-Camera Image Stabilization
Olympus XZ-10
Fujifilm XF1
  • $299
  • 1/2.3 inch
  • Less expensive
  • Touchscreen
  • $460
  • 2/3 inch
  • Larger sensor
  • Bigger pixels

Compared to Fujifilm XQ2

Pentax E90
Fujifilm XQ2
  • $100
  • 1/2.3 inch
  • Less expensive
  • Longer stills battery life
  • $200
  • 2/3 inch
  • Focus peaking
  • Larger sensor
Olympus XZ-10
Fujifilm XQ2
  • $299
  • 1/2.3 inch
  • Touchscreen
  • More telephoto lens reach
  • $200
  • 2/3 inch
  • Slower slow-motion
  • Focus peaking
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