Maximum effective ISO is an estimate of the highest sensitivity at which a camera can capture excellent quality photos.
Cameras with higher effective ISO will be better choices for indoor photography, night shooting, and indoor sports photography, especially if you intend to make large prints.
You can learn more at our glossary entry.
Maximum effective ISO test data courtesy of DxO Mark.GR II test data on DxO Mark EOS M10 test data on DxO Mark
Cameras with more dynamic range allow you to take photos with dramatic differences in highlight and shadow areas while retaining detail in both.
Think of a brilliant sunset on a rocky beach: Bright sunset in the background, with dark rocks in the foreground. High dynamic range means more of the extremes will be faithfully reproduced.
Dynamic range test data courtesy of DxO Mark.GR II test data on DxO Mark EOS M10 test data on DxO Mark
Cameras with longer battery life can take more photos before exhausting their batteries.
Special note: The measurement standard for battery life stipulates that if a camera has an internal flash, it must be used for 50% of photos taken. For this reason, comparisons of one camera with an internal flash to another without will not be comparable
Shooting with a wide prime helps you see new shots; Good performance and fast autofocus; Excellent sharp, bright lens; Very customizable; In-camera Wi-Fi works with more than just Android and iOS; Supports Pentax wireless flash strobes
Fixed, wide prime lens isn't for everyone; Cramped controls; Burst capture is slower for JPEGs; Tends too warm under incandescent lighting; Wi-Fi app is poor, and web browser control has cluttered interface
User-friendly design; great touchscreen interface; good image quality
No viewfinder; limited physical controls; sub-par continuous shooting; lacking video features