Launch prices

The Ricoh Theta S began shipping from October 2015 in some markets, with a retail price of around $350. In the US market, availability is slated for November 2015. The pricetag is a $50 premium over list pricing for the earlier Theta M15 model at launch, but still $50 below initial list pricing of the first-generation Theta. A variety of body colors are available in some markets, as you can see above; our understanding is that only the black version will be available in the US market.

Current prices

While the Ricoh Theta S started at an MSRP of $350, the best price right now is $299.

Ricoh Theta S - Ricoh Theta S (Black)