Maximum effective ISO is an estimate of the highest sensitivity at which a camera can capture excellent quality photos.
Cameras with higher effective ISO will be better choices for indoor photography, night shooting, and indoor sports photography, especially if you intend to make large prints.
You can learn more at our glossary entry.
Maximum effective ISO test data courtesy of DxO Mark.NEX-7 test data on DxO Mark DSLR-A330 test data on DxO Mark
Cameras with more dynamic range allow you to take photos with dramatic differences in highlight and shadow areas while retaining detail in both.
Think of a brilliant sunset on a rocky beach: Bright sunset in the background, with dark rocks in the foreground. High dynamic range means more of the extremes will be faithfully reproduced.
Dynamic range test data courtesy of DxO Mark.NEX-7 test data on DxO Mark DSLR-A330 test data on DxO Mark
24.3-megapixel sensor with excellent image quality; Small body; Exceptional user interface; Full HD 60p video; Electronic viewfinder and flash are built-in.
No Mode dial; Flash sync is a touch slow; No UHS-I card support; Needs a better kit lens to match the sensor quality.