Sony RX10 Prices
Shipping from November 2013, the Sony RX10 was originally priced at around US$1,300, however it has since dropped in price to around US$850, making it a fantastic deal. Only a black body color is available, as you'd expect for a camera aimed at enthusiast use.
While the Sony RX10 started at an MSRP of $1,300, the best price right now is $698.
You can also save money by purchasing a used RX10. Prices for a used RX10 start at $440.