Olympus VR-340: Affordable metal-bodied long-zoom nears market


posted Sunday, January 15, 2012 at 2:37 AM EDT

Olympus VR-340 digital camera. Photo provided by Olympus Corp.Nearing the end of its US announcements for the CES show, Olympus Imaging America Inc. took the wraps off the Olympus VR-340.

The VR-340 is quite similar to the European-market VR-360 alongside which it was announced, although that model has not so far been announced in the USA.The two cameras both share the same 16 megapixel image sensor and three-inch LCD panel, but with differing lenses, with the less expensive VR-340 providing a little less telephoto reach with a 10x optical zoom lens. The VR-360 also has a less modern 3D mode, which produces red/cyan anaglyph 3D files, instead of the files suitable for viewing on 3D-capable displays produced by its European sibling.

The Olympus VR-340 goes on sale in the USA from March 2012, priced at US$150. It will also be sold in Europe around the same time frame, priced at around €130, a €20 savings over the VR-360. More details in our Olympus VR-340 preview.

Olympus VR-340
Olympus VR-340 digital camera. Photo provided by Olympus Corp. Click for a bigger picture!
Camera Type Compact
Manufacturer Olympus
Model Number North America: VR-340
Dimensions 4.1 x 2.4 x 1.1 in.
(104 x 60 x 28 mm)
Weight 6.0 oz (170 g)
Planned Price $150
Planned Availability March 2012
Image Capture
Sensor Type CCD
1/2.3" (approx. 0.43 in. diagonal)
16.50 megapixels (total)
16.00 megapixels (effective)
Aspect Ratio 16:9, 4:3
Image Dimensions 4608 x 3456 (15.9 megapixels)
3264 x 2448 (8.0 megapixels)
2560 x 1920 (4.9 megapixels)
2048 x 1536 (3.1 megapixels)
1920 x 1080 (2.1 megapixels)
1600 x 1200 (1.9 megapixels)
1280 x 960 (1.2 megapixels)
640 x 480 (0.3 megapixels)
Image Preview / Review
Viewfinder No
LCD 3.0 in. diagonal
460,000 dots (approx. 153,000 pixels)
Playback Zoom 10.0x max
Lens Type Olympus lens; 9 elements in 8 groups, 4/7 aspherical lenses
10x optical zoom
Image Stabilization Yes
Focal Length 4.2 - 42.0mm (actual)
24 - 240mm (35mm equivalent)
Aperture Range f/3.0 or 7.9 (wide) / f/5.7 or 15.4 (tele)
Focusing System CCD Contrast Detection; iESP Auto, Spot AF, Face Detection AF, AF Tracking
Has AF assist lamp
Focusing Range Normal: 24" - 4,081" (60 cm - 9,999 cm)
Macro: 0.4" - 4,081" (1 cm - 9,999 cm)
ISO Sensitivity Auto, High Auto, 100, 200, 400, 800, 1600
Shutter Speed 4 - 1/2000 second
Exposure Modes Program
Metering Modes Digital ESP Metering, Face Detection AE
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, Daylight, Overcast, Tungsten, Fluorescent
Internal Flash Modes: Auto, Red-Eye Reduction, Fill-in, Off
Range: ISO 800: Wide: 0.66ft (0.2m) - 15.4ft (4.7m), Tele: 2.95 ft (0.9m) - 7.9ft (2.4m)
Flash Exposure Compensation +/- 0.0EV
Scene Modes Scene Modes [Portrait, Landscape, Night Scene, Night + Portrait, Sport, Indoor, Candle, Self Portrait, Sunset, Fire Works, Cuisine, Documents, Beach & Snow, Pet, 3D], Magic Filters [Pop Art, Pin Hole, Fish Eye, Drawing, Soft Focus, Punk, Sparkle], PC Panorama
Digital Zoom Up to 4x
Self Timer Yes, 2, 12 seconds
Movie Format AVI (Motion JPEG) with audio
Recording Medium SD/MMC including SDHC, SDXC, Built-in
File Format JPEG
Video Standard definition: Yes, NTSC / PAL switchable
Computer USB 2.0 High Speed
Other Multi-Terminal (USB Connector, Audio/Video Outpu)
Battery Type Lithium-ion rechargeable
Battery Form Factor Proprietary LI-50B
Product Bundle
Software OLYMPUS [ib] software
Battery / Charger 1 x Proprietary LI-50B Lithium-ion rechargeable battery and charger
Flash Memory 33.0MB Built-in
Internal Microphone Yes
Internal Speaker Yes
Tripod Mount Yes
Remote Control No
Notes Dual Image Stabilization, HD Video, Magic Art Filters, AF Tracking. Available in white, silver, black, purple and red.
More Photos
Olympus VR-340 digital camera. Photo provided by Olympus Corp. Click for a bigger picture!


Press Release

New Olympus VR-340 Proves Beauty Is More Than Skin Deep

Slim, Stylish and Full of Features, the Olympus VR-340 Offers a Powerful 10x Zoom and Cutting-Edge Performance Inside Its Sleek Metal Casing

CENTER VALLEY, Pa., January 9, 2012 – Olympus today announces the launch of a new V Series camera that once again proves you can have an affordable, great-looking camera with advanced digital technology all packed into an exquisitely attractive slim metal casing. Whether you're out for a night on the town, a birthday dinner with friends or a weekend stroll, the Olympus VR-340's 10x super wide optical zoom lens (24-240mm equivalent*) is ready to capture and share superb close-ups and group shots of life's most important moments, like births or weddings.

The Olympus VR-340 includes all the technology you'd expect from more expensive compact cameras, including a standout 16-megapixel sensor, AF Illuminator and higher ISO for shooting in low light, designed to enhance your shots.

Add style and artistic flair to your photos with nine Magic Art Filters that work with videos and still photos alike. The new Beauty Make-up mode enhances the look of faces in your shots. Laid out like a cosmetic toolbox, it lets you apply everything from eyeliner and eye shadow to rouge for skin blemishes. You can even lift cheekbones and morph your subjects to give them a cover-model look.

A simple, one-touch button allows you to record video clips with amazing clarity in high-definition, right from your camera. With sophisticated AF tracking, you can have confidence in capturing fast moving subjects like kids & pets. Simply preview and share all of your images on the Olympus VR-340's large 3.0-inch, high-resolution LCD for proof that this camera's beauty is more than skin deep.
*35mm camera equivalent.

U.S. Pricing and Availability
The Olympus VR-340 will be available in March and ships with a Camera Strap, USB Cable, USB-AC Adapter (F-2AC), Lithium-Ion Battery (LI-50B), Audio/Video Cable, Quick Start Guide, Instruction Manual and OLYMPUS [ib] Software CD-ROM and a Warranty Card.

Estimated Street Price: $149.99 (Available in white, silver, black, purple and red).

For a complete list of specifications, visit the Olympus website: www.getolympus.com.

Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people's lives every day. These include:

  • Digital Cameras

  • Professional and Interchangeable Lens System Cameras

  • Related Underwater Products and Accessories

  • Digital and Microcassette Recorders

  • Digital Media

  • Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.
*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder.
©2012 Olympus Imaging America Inc.

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