Olympus VR-360: 16 megapixel long-zoom compact for Europe


posted Sunday, January 15, 2012 at 1:05 AM EDT

Olympus' VR-360 digital camera. Photo provided by Olympus Corp.For its second non-US announcement of the show, Olympus Europe debuted the Olympus VR-360.

The VR-360 is quite similar to the VR-340 alongside which it was announced, although that model will be shipping in the US market.The two cameras both share the same 16 megapixel image sensor and three-inch LCD panel, but with differing lenses, with the more expensive VR-360 providing some extra telephoto reach with a 12.5x optical zoom lens. The VR-360 also has a more capable 3D mode, which produces files suitable for viewing on 3D-capable displays, instead of the red/cyan anaglyph 3D files produced by its lower-cost sibling.

The Olympus VR-360 goes on sale in Europe from March 2012, priced at €149. More details in our Olympus VR-360 preview.

Olympus VR-360
Olympus' VR-360 digital camera. Photo provided by Olympus Corp. Click for a bigger picture!
Camera Type Compact
Manufacturer Olympus
Model Number North America: VR-360
Dimensions 4.1 x 2.4 x 1.1 in.
(104 x 60 x 28 mm)
Weight 6.1 oz (172 g)
Planned Availability March 2012
Image Capture
Sensor Type CCD
1/2.3" (approx. 0.43 in. diagonal)
16.50 megapixels (total)
16.00 megapixels (effective)
Aspect Ratio 16:9, 4:3
Image Dimensions 4608 x 3456 (15.9 megapixels)
3264 x 2448 (8.0 megapixels)
2560 x 1920 (4.9 megapixels)
2048 x 1536 (3.1 megapixels)
1920 x 1080 (2.1 megapixels)
1600 x 1200 (1.9 megapixels)
1280 x 960 (1.2 megapixels)
640 x 480 (0.3 megapixels)
4608 x 2592 (11.9 megapixels)
Image Preview / Review
Viewfinder No
LCD 3.0 in. diagonal
460,000 dots (approx. 153,000 pixels)
Playback Zoom 10.0x max
Lens Type Olympus lens; 9 elements in 8 groups, 4 aspherical, 3 ED elements
12.5x optical zoom
Image Stabilization Yes
Focal Length 4.2 - 52.5mm (actual)
24 - 300mm (35mm equivalent)
Aperture Range f/3.0 or ? / f/5.9 or ? (tele)
Focusing System CCD Contrast Detection; iESP Auto, Spot AF, Face Detection AF, AF Tracking
Has AF assist lamp
Focusing Range Normal: 24" - 4,081" (60 cm - 9,999 cm)
Macro: 0.4" - 4,081" (1 cm - 9,999 cm)
ISO Sensitivity Auto, High Auto, 100, 200, 400, 800, 1600
Shutter Speed 4 - 1/2000 second
Exposure Modes Program
Metering Modes Digital ESP Metering, Face Detection AE
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, Daylight, Overcast, Tungsten, Fluorescent
Internal Flash Modes: Auto, Red-Eye Reduction, Fill-in, Off
Range: ISO 800: Wide: 0.66ft (0.2m) - 15.4ft (4.7m), Tele: 2.95 ft (0.9m) - 7.9ft (2.4m)
Flash Exposure Compensation +/- 0.0EV
Scene Modes Scene Modes (Portrait, Landscape, Night Scene, Night Scene with portrait, Sports, Indoor, Candle, Self-portrait, Sunset, Fireworks, Cuisine, Documents, Beach and Snow, Pet, 3D), Magic Filter (Pop Art, Pin Hole, Fisheye, Drawing, Soft Focus, Punk, Sparkle, Water color, Reflection), Panorama, Movie, Beauty & Make-up
Digital Zoom Up to 4x
Self Timer Yes, 2, 12 seconds
Movie Format AVI (Motion JPEG) with audio
Max. clip length: 1,740 seconds ()
Recording Medium SD/MMC including SDHC, SDXC, Built-in
File Format JPEG
Video High definition: Yes (HDMI)
Standard definition: Yes, NTSC / PAL switchable
Computer USB 2.0 High Speed
Other Mini HDMI (Type C), Multi-Terminal (USB Connector, Audio/Video Outpu)
Battery Type Lithium-ion rechargeable
Battery Form Factor Proprietary LI-50B
Product Bundle
Software OLYMPUS [ib] Image Management Software
Battery / Charger 1 x Proprietary LI-50B Lithium-ion rechargeable battery and charger
Flash Memory 34.9MB Built-in
Internal Microphone Yes
Internal Speaker Yes
Tripod Mount Yes
Remote Control No
Notes Dual Image Stabilization, HD Video, Magic Art Filters, AF Tracking, Viewable 3D Image Capture. Available in silver, black, brown, pink and white.
More Photos
Olympus' VR-360 digital camera. Photo provided by Olympus Corp. Click for a bigger picture!


Press Release

Olympus' new high-tech compacts do even more for less

Prices down, zoom quality up
Olympus VR-360 and VR-340 offer fantastic value

Hamburg, 10 January 2012 – The first generation of Olympus VR Series compacts proved you don't have to pay a fortune for a greatlooking camera with a powerful zoom lens, slim metal casing and a whole bunch of fun, cutting-edge wizardry. Now the enhanced second generation is here. The new VR-360 and VR-340 keep the exquisite, all-metal design of their predecessors – and benefit from a new, slightly retro 'smart grip' at the front. A glance at their powerful zoom lenses shows why Olympus' engineers added the grip. The VR-340 comes with a 10x super wide optical zoom lens (24-240mm*) and the VR-360 has fully 12.5x (24-300mm*). When you zoom right in for an expressive close-up, the grip makes it a lot easier to hold the camera steady and avoid blurring your shot. It's more proof of Olympus' determination that its slim cameras should deliver stills and movies that live up to its reputation for the very highest image quality. With 16 Megapixels (instead of 14), higher ISO for shooting in poor light and some new technological trickery for enhancing your shots with creative effects, both these cameras succeed. The VR-360 is available from mid-March 2012 in silver, black, brown, pink and white for €149. The VR-340 comes out at the same time, costs €129 and is available in silver, black red and purple.

Ready when you are
Busy people don't plan photo sessions. Opportunities to capture special shots just happen and when they do, you need a camera that's easy to use, has a versatile lens and the full array of high-tech aids – to make sure you get the very best images you can. The VR-360 and VR-340 give you just that – and they're beautifully designed, too. Powerful and flexible, their super wide zoom lenses are exceptional in this price category. Complementing the lens, the smart grip helps you hold steady when you're making full use of the zoom, while built-in Dual Image Stabilisation cuts out blur caused by imperceptible camera shake or fast-moving subjects. That's especially important when you want to capture an HD movie. No matter how bad (or good) a photographer you are, with 16 Megapixels, high ISO capability and a host of sophisticated electronic assistants like i-Auto and AF Tracking, Olympus' trademark picture quality is virtually guaranteed.

Ready when you're not
With the VR-360 and VR-340, it doesn't matter if you haven't had time to fix your make-up before someone takes your picture. Olympus' Beauty Makeup Mode can customise up to three people's faces before you start. Laid out like a cosmetic toolbox, it lets you apply everything from eyeliner and eye shadow to rouge for skin blemishes. You can even lift cheekbones. It's a lot of fun morphing each other into cover-model faces. Beauty Make-up Mode isn't the only reality-warping fun feature on the new VR range. Both new cameras also take photos in 3D, and the VR-340 even offers 3D Red & Cyan, which means you can appreciate the startling 3D effect on regular 2D devices – no specialised 3D equipment required.

Once you've captured your images, there's a whole raft of other effects you can apply. The VR-360 and VR-340 come with nine Olympus Magic Filters each and, unlike on most rival compacts, all but one of them work with movies and still photos alike.

Both VR cameras will be available in March 2012. The VR-360 costs €149, the VR-340 just €129.

Outstanding features:
Image Quality:

  • 12.5x super wide angle optical zoom with 24-300mm* for superb close-ups and group shots (VR-340: 10x super wide angle optical zoom with 24-240mm*)

  • 720p HD Movie with sound for capturing movies in excellent quality

  • 16 Megapixels for high-quality full-size movies, stills and prints

  • Dual Image Stabilisation for reducing blur with fast-moving shots


  • Smart grip design for hand-held stability and reducing blur with high-zoom close-ups

  • Slim, full-metal body for an exquisite and robust design


  • 3" colour LCD (460,000 dots) for easily framing, reviewing and sharing shots

  • Face Detection and Shadow Adjustment Technology for capturing people's faces just as you want them

  • Intelligent Auto Mode (i-Auto) and AF Tracking for easy setting and focussing

  • Scene Mode for automatic settings that suit specific conditions (e.g., Landscape, Night)

Creativity & Flexibility:

  • Beauty Make-up Mode for adding fun make-up effects to three people and hiding blemishes before you shoot

  • Eye-Fi Card compatibility for automatic wireless uploading of images to a website or PC

  • Magic Filters for adding creative effects to HD movies and/or stills: Punk, Pop Art, Pin Hole, Drawing, Fish Eye, Soft Focus, Sparkle (photos only), Watercolour and Reflection

  • 3D photo shooting mode for striking stills (VR-340: 3D Red & Cyan for sharing 3D stills on 2D devices)

Other key features:

  • [ib] software for browsing, organising and viewing images by person, place, location or event.

  • HDMI technology for controlling your camera from one remote when it's connected to HD equipment (VR-360 only)

  • ISO 80 to 1600

  • SDHC and SDXC memory card compatible**

  • Built-in smart flash

  • In-camera manual and help guide

  • USB battery charging

* 35mm camera equivalent.
** SD is a trademark of SD Card Association. UHS Speed Class is not supported.