Inside an icon: Memories of a Kodak kid

by Dave Etchells

posted Monday, January 23, 2012 at 3:29 PM EST

Kodak's logo. Click here to visit the Kodak website!A friend pointed me to this article; a nice story of what it was like in the good old days of Kodak, told by the son of a "Kodak Man."

Like people, most companies have a life history, from infancy through robust middle age, and finally to decline and death. When the time finally comes for me to shuffle off this mortal coil, I hope people will celebrate my life, not wring their hands over my demise. I think that's why I liked this story so much; it's a nostalgic, celebratory eulogy, rather than a critical study of all the things the company did wrong. - And as the author notes, the story's not over yet: A very different company could emerge from bankruptcy.

(Tip of the hat to Steve Rosenbaum of SIR PR for pointing me to this. Steve's one of the PR greats of the photo industry; look him up if you need a really knowledgeable and well-liked PR guy for your company!)