Hasselblad centralizes operations, relocates headquarters


posted Monday, July 9, 2012 at 11:06 AM EST

Hasselblad's logo. Click here to visit the Hasselblad website!Medium format camera and camera back maker Hasselblad A/S is to centralize its operations in Gothenburg, Sweden, the company has revealed. Currently based at the former headquarters of its 2004 acquisition, Denmark's Imacon A/S, Hasselblad will cease operations in Copenhagen and centralize both manufacture and support in Sweden.

The company will also be moving its Swedish headquarters to a new location this August. Said to provide "international standard conference facilities", the new facility is located closer to Gothenburg's airport.

According to a statement from Hasselblad, there will be redundancies made in Copenhagen, although the company doesn't state how many jobs will be lost. The move is part of Hasselblad's longer-term efficiency plan, and is intended to reduce turnaround times for customers worldwide.

Press Release

Hasselblad announces a single manufacturing centre

29/06/2012 The world’s premium medium format camera manufacturer is set to centralise its Danish and Swedish production and service functions in Gothenburg, Sweden.

The decision to relocate the Copenhagen-based element of the company's production and service function forms part of a long-term growth and efficiency strategy outlined last year by Hasselblad management.

Hasselblad CEO Dr. Larry Hansen said: "We plan to implement strategies that will continue to provide our customers with the premium quality service they expect from Hasselblad.

In this case, we believe this is best achieved by managing this vital element of our business in the future from a single centre in Sweden. As a result, our deliveries will be more efficient and turnaround times for customers across the world will be reduced."


He added: "Regrettably this relocation means we had to make redundancies in Copenhagen but we ensured resources for providing needed care to our customers."

Hasselblad also plans a move from its current Copenhagen administrative HQ to new ultra-modern premises closer to the airport in August.

Dr. Hansen said: "Our old building has served us well in the past but now it's not really fit for our purposes in the 21st century. Our new high-tech premises, complete with international standard conference facilities and a more convenient location, provide us with the ultra-modern offices we need for the future."