Phase One courts Adobe Creative Cloud castaways with introductory webinar series


posted Tuesday, May 28, 2013 at 2:57 PM EST

As public availability of Adobe's Creative Cloud products draws near, the company's rivals continue to take advantage of the public backlash against its controversial subscription-only model. First Corel offered special upgrade pricing to customers switching from earlier Creative Suite releases, and now Phase One has thrown its own hat into the ring -- but with a rather different approach to that taken by Corel.

Recognizing that the learning curve of switching to an entirely new piece of software is just as significant a barrier to entry as the pricetag -- perhaps even more so -- Phase One has launched a series of webinars aimed at new customers switching to its flagship Capture One Pro 7 from other apps.

Phase One hopes to convert Creative Suite owners to its Capture One Pro 7 product.

Lest there be any mistake from which apps the company believes customers will be defecting, an email sent out by Phase One promoting the webinar series makes a not-so-subtle reference to Adobe Creative Cloud, asking:

"Why rent other image editors? Pay once for Capture One Pro 7 and own it forever. With Capture One Pro 7, you won’t need any expensive plug-ins or monthly fees. Simply pay once and get all you need to create amazing images in one powerful and customizable solution."

In fairness to Adobe, we should point out that the product most closely-equivalent to Capture One is Lightroom, which remains available without an ongoing subscription. Thus far, Adobe has indicated an intention to remain with that model for its photographer-centric app. It's the full version of Photoshop you'll need to subscribe to in the future, and that product offers many capabilities beyond what's possible with Capture One. Be that as it may, though, we've heard from more than a few photographers planning to jump ship from Adobe either out of concern that the company might change its mind about Lightroom in the future, or as a form of protest against the new subscription-only model for other Creative Suite products. For those folks, the webinars may well prove to be of great use in easing their transition.

Capture One Pro 7 is a photographer-centric app more like Adobe's Lightroom than Photoshop.

The lineup includes four webinars, with one per week starting from June 6. There's some variance to the day of the week and time of day chosen, but it seems that all four webinars will have two sessions, giving you a second chance should one time not work for you. (For one webinar, we only have a time for the second session; we've reached out to Phase One to confirm timing of the first session and we'll update this article when the info becomes available.)

  • Transitioning to Capture One Pro 7 from other image editors
    June 6th at 4 a.m. and 11 a.m. U.S. Eastern time

  • New to Capture One? Learn the highlights
    June 12th at 4 a.m. and 11 a.m. U.S. Eastern Time

  • Learn to crop, rotate and correct perspective
    June 18th at noon U.S. Eastern Time

  • Search for and locate your images
    June 26th at 4 a.m. and 11 a.m. U.S. Eastern Time

Phase One's Capture One Pro 7 in use.

Phase One's Capture One Pro 7 is available for both Windows and Mac OS computers. List pricing is set at US$300 for a single-seat license, and multi-seat licenses range from US$450 for five seats all the way up to US$6,000 for 50 seats. More details on the Phase One website.