First real world photos captured with Apple iPhone 5s come from Burberry


posted Tuesday, September 17, 2013 at 11:26 AM EST


One of the features we're most looking forward to trying with the upcoming iPhone 5s is its overhauled and seemingly upgraded camera system. But while the rest of the world waits until September 20th to get their hands on one, fashion label Burberry has been afforded early access and has been previewing its Spring/Summer line for next year using the new iPhone 5s.

Taking to Instagram, Facebook, and Twitter, Burberry has been shooting dozens of images using the iPhone 5s, and its redesigned, new camera.

What's interesting is that while much of the photography is fairly standard runway fair, whoever's in charge of Burberry's iPhone 5s obviously has a fondness for extremely soft and hazy images, shot through a prism or something similar. And, if the video footage is anything to go by, slow motion is going to be the next big thing to totally clog up your Instagram feed.