Canon courts video pros with exclusive Canon Professional Services access


posted Thursday, March 20, 2014 at 1:53 AM EDT


If Canon's Cinema EOS camera series wasn't proof enough for you that the company is taking interchangeable-lens video seriously, perhaps this news will change your mind. Effective immediately, videographers shooting the company's Cinema EOS-branded interchangeable-lens video gear will have access to the Canon Professional Services program courtesy of a just-added membership level.

Just as the existing Silver, Gold and Platinum members do for still photographers, the CPS Cinema level plan will provide videographers with a range of benefits. Key among these are the promise of expedited two business day turnaround on gear needing maintenance, as well as discounted repair costs. Gear will be processed at Canon Service and Support centers in Hollywood, CA and Ridgefield Park, NJ, and the company promises that more locations are on the way. Canon will also provide on-site cleaning and testing of gear at events such as the National Association of Broadcasters show.


In addition, pros with Cinema level access to the Professional Services program will be able to borrow Canon equipment for evaluation prior to purchase. They'll also receive discounts on Canon Live Learning programs, and will be provided with access to a 24/7 member hotline.

If you own at least one Cinema EOS zoom lens, or the EOS C300, C500 or 1D C camera bodies, you're eligible to join the Canon Professional Services program at the Cinema level with an annual fee of US$1,000. Cinema EOS prime lenses and the EOS C100 camera body don't, by themselves, entitle you to Cinema-level membership, but you can get Platinum membership with these items and payment of a US$300 annual fee.

See details of the various CPS membership levels here on Canon's website.