Getty Images gets into the printing business, lets you purchase wall art
posted Thursday, April 24, 2014 at 3:45 PM EDT
Recently, Getty Images made a decision that was met rather controversially, allowing anyone to embed photos from its stock library as long as the use is non-commercial per Getty's definition. This enables the agency to better control how its content is being used, and eventually to monetize the embeds via ads. Now Getty is entering another profitable business field by partnering with New Era Portfolio to offer some of the photos in its archives as prints.
Not all pictures in Getty's vast archives will be available for purchase as wall art, though. From the official announcement:
Photos.com’s carefully curated selection includes the work of The LIFE Collection photographers Alfred Eisenstaedt, Gjon Mili and Margaret Bourke-White, more than 45 years of David Redfern’s famed work with legendary musicians like The Beatles and The Rolling Stones, as well as work from American archival photojournalist Earl Leaf, renowned for his memorable portraits of Hollywood icons. Another highlight is Slim Aarons’ much-celebrated collection of high-society gatherings, including the Kings of Hollywood. Remarkable collections from celebrated Getty Images photojournalists, including Brent Stirton, Mario Tama and Chris Hondros, are also exclusively available at Photos.com, showcasing moving images of world events and culture, alongside unique perspectives of public figures and landscapes.
The images can be ordered in different sizes and on various materials including paper, canvas, aluminium, acrylic and birchwood. In addition, the styling of the frames can be customized to different looks, including walnut, bronze, silver, and black. Depending on the picture, the print medium, the size and the framing style, prices range from an initial $90 to high three-figure values.
Photos.com by Getty is live now, and orders can already be placed. So if you're in for some new wall art to decorate your apartment or office spaces, maybe Getty Images has just what you've been looking for.