Rain, dust and grime begone: Hoya’s EVO filter line frees outdoor shooters from constant lens cleaning


posted Thursday, July 24, 2014 at 9:00 AM EDT


Your interchangeable-lens digital camera might be shockproof, freezeproof, weather-sealed and dustproof, but what use is that if every time you try to take a picture in a challenging environment, there's a layer of dust and grime on your filters or the front of your lens? Not terribly much, reasoned the folks at Hoya, and so they've developed a new line of antistatic filters that aim to prevent dust, stains and even water droplets from reducing your image quality.

The Hoya EVO Antistatic filters are available in three distinct lines: protectors, UV filters, and circular polarizers. Each of these 16-layer Super Multi-Coated filters will not only fulfil the function filters of their kind normally do, but they'll also repel dust and water, and are said to be both stain and scratch resistant. And for bonus points, both the UV filter and protector lines have 99.8% light transmission, meaning that they should have minimal effect on the amount of light your sensor receives, and shouldn't adversely affect color balance, contrast or clarity.

Hoya's new EVO filter line includes antistatic coatings.

A raft of different sizes are available for all three filters, ensuring that they should be compatible with most lenses. (Choices include 37, 40.5, 43, 46, 49, 52, 55, 58, 62, 67, 72, 77, and 82mm filters.) Availability is slated for August, and although prices haven't been disclosed, street pricing looks to be in the region of $25 to upwards of US$80, depending on the size and type.

More details can be found on Hoya's website.

Hoya EVO filters will also repel water droplets and stains.

Need a filter or two? Place your order for Hoya's new EVO filters at one of Imaging Resource's trusted affiliates: Amazon, Adorama, B&H.