Olympus and EyeFi team up to give Olympus WiFi cameras EyeFi Cloud integration

by Gannon Burgett

posted Tuesday, January 6, 2015 at 2:09 PM EDT


Today, EyeFi announced a partnership with Olympus that will give all WiFi-capable Olympus cameras the ability to edit, organize, sync, and share photos through EyeFi Cloud.

Launched last year, EyeFi Cloud is designed to make capturing, managing, editing and sharing photos than ever before. However, up until now its integration required a capable smartphone or EyeFi card. This new partnership means you will no longer need either of those to get your photos off your camera and into the cloud.

After your photographs have been transferred from your Wifi-capable Olympus camera, you can then go about sorting, editing, sharing and syncing them with your smartphone, tablet or desktop computer. The photos captured with your camera will show up in a unified library alongside any smartphone images you’ve captured and synced with EyeFi Cloud as well.

To help ensure you aren’t getting your images mixed up, Olympus has added a number of sorting options, which includes the ability to browse through photos via camera type.

Exact pricing of the EyeFi Cloud services and integration aren’t yet clear, but Olympus says the information will soon be announced, saying in the press release:

’Olympus WiFi camera customers will benefit from value pricing in which they receive both additional duration in the Eyefi Cloud free trial and a discounted rate for an annual membership.’

As of now, those who purchase an EyeFi card are given a 90-day free membership to EyeFi’s Cloud service. Whether this will be doubled or bumped up to an entire year of service, we don’t know, but it’s good to know consumers will gain some extra time to familiarize themselves with EyeFi’s platform.

This might not be the revolution for storing photographs in the cloud, but it’s a step in the right direction. Reducing the need for external components and integrating cloud services into the camera software themselves will inevitably change how people both perceive and approach the enigma that is the cloud.