Impossible Project’s new B&W 2.0 film develops faster and sharper thanks to a new formula

by Gannon Burgett

posted Friday, March 20, 2015 at 3:43 PM EDT


The story behind The Impossible Project has been an inspiring one. After Polaroid ditched its instant film department, Impossible came to fruition when it purchased Polaroid’s old machinery and brought back to life a production plant where Polaroid’s infamous film was created.

After much trial and error with chemicals and manufacturing process, Impossible shared with the world its first batch of the rebranded and reformulated film. The problem was, the quality was subpar and development time of the film was much longer than any of Polaroid’s original formats.

Impossible is hoping to rid itself and its customers of those struggles though, with Generation 2.0 of its black and white instant film.

Developed under the watchful eye of Polaroid’s former Chief Technical Officer, Stephen Herchen, the new black and white film is an entirely new formula, said to not only break even with Polaroid’s old film, but surpass it, both in quality and processing time.

The first batch, created in Polaroid’s 600 format, is said to develop in roughly 20 seconds — a massive improvement over the minutes it once required. As for getting the new formula into the other instant film formats, Impossible says they’re due out in SX–70 and Spectra formats this coming May.

You can pick up one of the first packs of the new film through Impossible Film’s online shop.

(via PetaPixel)