SEO for photographers: How to make sure your work stands out in search results

by Gannon Burgett

posted Tuesday, June 23, 2015 at 3:14 PM EDT

For a number of years, Photoshelter has been releasing annual guides to help amateur and professional photographers find they’re footing in an industry that dramatically changes from year to year. Photoshelter’s latest is their 2015 ‘SEO Guide for Photographers’.

In it, Photoshelter speaks to the important of Search Engine Optimization for photographers and their respective brands. SEO, in particular, is tricky as search engines change their algorithms almost daily, making it difficult to keep up with how best to present your work and brand on the web.

Photoshelter’s latest guide also teaches the basics of Google Analytics, a critical tool for understanding who visits your site, how/when they interact with your content and how they come across your work.

As always, Photoshelter’s latest guide is free — all you need is to enter an email address on the download page and guide should appear in your inbox in a matter of minutes, if not seconds.

An exceprt from the guide that breaks down the basics of a Google search

In addition to guides, they’ve created a number of infographics regarding all sorts of topics in the photography world, from ’22 Organizations That Want to Fund Your Photo Project’ to ’10 Branding Secrets for Photographers’.

You can find all of Photoshelter’s guides and graphics on their resources page by clicking here.