PocketWizard officially drops MAC Groups as its US distributor

by Gannon Burgett

posted Tuesday, July 14, 2015 at 3:01 PM EST

Remote flash and camera trigger manufacturer PocketWizard has announced it is no longer a member of MAC Group, a distribution company for a number of photo-related companies, opting instead to use a Direct-to-Dealer model for distributing its gear in brick and mortar stores throughout the US.

There’s no specified reason for the change, but as SLR Lounge points out, Phottix, a company who also produces remote flash transceivers, recently joined MAC Group back in January.

This change will likely go on without a hitch behind the scenes, but for smaller camera shops around the United States, there could be some delay in getting PocketWizard gear as the shops begin to work with PocketWizard directly instead of MAC Group. Online retailers, such as B&H, Adorama and Amazon will unlikely be affected at all by the transition.

It’s worth noting also that almost a year and a half ago PocketWizard laid off roughly half its staff, citing low sales figures and stronger competition from Chinese companies.