Hasselblad flying high? DJI buys stake in Hasselblad

 

 

Chinese drone-maker DJI and Hasselblad have announced that DJI has purchased a minority stake in the Gothenburg, Sweden-based camera manufacturer for an undisclosed amount of money.

It is not yet known exactly how much stake DJI has purchased in Hasselblad, but they have purchased enough to earn a strategic position on Hasselblad's board of directors. It is not clear what this purchase means for either DJI or Hasselblad moving forward as both companies remain focused on their individual endeavors and neither company's manufacturing will be affected.

Without any official word on what DJI is up to, beyond purchasing a spot on Hasselblad's board of directions, we are left only to speculate. Perhaps we will soon see Hasselblad gear flying high in the sky…

 

We can only imagine what DJI is up to!

For more information, see DJI and Hasselblad's joint press release.

(Seen via Photo Disctrict News)