Apple enlists photographers once again with “Shot on iPhone 6s” campaign


posted Tuesday, February 2, 2016 at 1:36 PM EDT

Following up on last year's Shot on iPhone 6 campaign, Apple is continuing the concept this year with their new Shot on iPhone 6s campaign.

This year's version includes 53 images from 41 photographers, amateur and professional alike, and will be featured in 85 cities across 26 countries. Billboards with some of the new photos should already be appearing around the world.

One of the included photographers, Erin Brooks told TIME "I honestly couldn't believe that they contacted me. Photography for me, has been a huge creative outlet…it helped me move out of my postpartum depression…Taking photos of my daughters, and their blossoming connection of sisterhood, helped me get well."

To see 17 of Apple's favorite portrait photos from their new campaign, head on over to PetaPixel.

To read our own William Brawley's thoughts on the iPhone 6s as a camera, be sure to read his Caffeine Priority post about it here. For more on how to use an iPhone 6s to capture high-quailty images, see our post about using an iPhone 6s for studio portraiture here.

If Apple does opt for a dual-lens design based on LinX technology, I'm excited to see the inevitable Shot on iPhone 7 campaign.

(Seen via PetaPixel. Index image by Melissa Casillas)