Fujifilm apologizes for delays in filling Fuji X-T2 preorders, pledges to ramp up production


posted Wednesday, September 14, 2016 at 11:30 AM EST


If you're eagerly waiting to get your hands on the Fuji X-T2, the Japanese camera maker would like to offer you an apology. According to a statement published late last week on its Japanese-language website, Fujifilm has found itself facing greater demand for the X-T2 than was expected, and that's left it struggling to keep up with orders.

For Fuji, it's a problem that cuts both ways. Obviously, the company wants to sell as many X-T2s as it can, and greater demand than expected means an opportunity to sell even more cameras than expected.  But at the same time, it means excited would-be customers must be kept waiting, when they'd obviously prefer to be out shooting with their new camera instead.


The good news is that Fuji is clearly working to remedy the situation. In its statement to Japanese customers, the company apologizes for what it refers to as an inexcusable delay, and goes on to note that it is working to ramp up production and fill its preorders as soon as possible. So whilst you may not have that shiny new X-T2 in your hands just yet, it should hopefully be arriving in the fairly near future.

In the meantime, we'd suggest reading our hands-on Fuji X-T2 preview for more on what's proving to be one rather hot seller for Fujifilm!

(via The Online Photographer)