posted Friday, September 30, 2016 at 3:30 PM EST


In order to support the growing community of Sony Alpha enthusiasts, the company has launched three new initiatives. There's a redesigned Sony Alpha Universe 2.0 website, a Universe podcast which will have new episodes bi-weekly and an Alpha Imaging Collective, designed to provide a platform for photographers and videographers who use Sony equipment.

Since launching a year ago, Alpha Universe has steadily grown in popularity and content. It's a one-stop shop for Sony photographers, including articles and visual content in addition to the Alpha University. This last offers a wide variety of articles providing tips and tricks for many genres of photography, including a recent post by Sony Artisan Don Smith to get you ready for fall landscapes.

If you want more tips and tricks, there is a new Alpha Universe podcast which will be hosted by the website's editor-in-chief Christopher Robinson. In each bi-weekly episode, Robinson will speak with different Sony Artisans and cover relevant topics in the industry. Each episode will follow a three-section format, including: a guest interview, a product/tech discussion with a Sony team member and a "Do This Now" tip where listeners will learn a simple tip to immediately improve their photography. You will be able to find podcasts here.

In addition to the new site design and podcast, the Alpha Imaging Collective is a new advocacy program designed to provide a platform for passionate Sony photographers and videographers to share their content with the community. The program is designed hand-in-hand with social media, so be sure to follow the Collective's adventures on Instagram. You can read more about the program here and apply to become a member yourself here.

Even as a non-Sony shooter, there's a lot of interesting content to be found on Sony's Alpha Universe. But for Sony Alpha shooters? It seems to me it's a site well worth checking out!