360 degrees for under $300: Ricoh announces slim, capable Theta SC


posted Wednesday, October 12, 2016 at 6:00 PM EDT


For those wanting to capture and share 360-degree photos and videos, Ricoh now has a third option for the prospective buyer. Nestled in between the entry level Theta M15 and the flagship Theta S, the newly-announced Theta SC comes with a price point of just under US$300, a rather enticing price point indeed.

Available in time for the holidays, the Theta SC offers the same image quality as the Theta S but in a smaller form factor, weighing in at nearly an ounce less than the Theta S. Powered by two 12-megapixel CMOS sensors, the Theta SC can capture high-resolution stills and Full HD video. Media is recorded via two lenses and is then processed into a fully spherical image or video that displays a full 360-degree field-of-view. Content is saved to the camera's 8GB of internal storage. After recording images and video, you can upload your files to Ricoh's theta360.com website and share them to social media.

Ricoh's goal with the Theta SC, according to Ricoh Imaging Americas Corp. President Kaz Eguchi, "is to produce a high-quality camera at an affordable price point that appeals to anyone who is interested in capturing and sharing the world around them in this new, exciting digital imaging format." Ricoh believes that there's a burgeoning market for 360-degree cameras and hopes that the SC and its aggressive pricing will lure in people who might otherwise be on the fence.

The Ricoh Theta SC is available in five colors: white, black, pink, beige and blue

Its distinct design allows the Theta SC to be used one-handed or placed on a flat surface or tripod and be remotely controlled via a smartphone app. Speaking of the Theta S app, Ricoh has released an updated version of their Theta S Android and iOS app, which is designed to be more user-friendly and allow for easier capture, viewing and sharing of Theta images and videos.


To learn more about the Theta SC, see here. To get a an idea about the Theta SC's imaging capabilities, you can refer to our review of the Theta S. The Ricoh Theta SC is available now for just under US$300.

Ricoh Theta SC