Motorola and Hasselblad team up for first Sports Illustrated cover shot with a smartphone


posted Tuesday, December 13, 2016 at 7:00 AM EDT


It's become increasingly evident over the last few years that smartphones are capable cameras, but they have very rarely broken into the professional photography industry. However, Michael LeBrecht has made history by capturing a Sports Illustrated cover with a smartphone.

This first for the long-standing publication was captured using a new Motorola Moto-Z with a Hasselblad True Zoom Moto Mod attachment. The Hasseblad True Zoom features a 12-megapixel 1/2.3-inch BSI CMOS sensor and 10x optical zoom f/3.5-6.5 lens which provides a 25-250mm equivalent focal length. The camera attachment has an ISO range of 100 to 3200, has its own shutter release, DNG RAW support and a full manual mode. It attaches to Motorola Z smartphones using a magnetic connection and it transfers data electronically. Check out a behind the scenes look below.

The average smartphone owner would struggle to capture shots as nice as the ones that LeBrecht did using a phone, as he had access to a wealth of professional experience and high-end lighting, but it is still notable how far compact camera technology has come over the years and what is possible these days with something that can easily slip into your pocket.

Hasselblad True Zoom Moto Mod attachment

(Seen via DIY Photography)