Matching clients with photographers: 500px’s new photographer directory, Adobe Stock integration
posted Tuesday, January 24, 2017 at 8:00 AM EDT
Global online photography community 500px has announced the launch of a new, easy-to-use global photographer directory to allow clients such as Airbnb, The Travel Corporation, Google and Lonely Planet among many others to search for photographers by specialty and location. In addition to the new directory, 500px has also announced a collaboration with Adobe to introduce a select set of 500px images to Adobe Stock users within the Adobe Stock Premium Collection.
The directory is currently in beta, but over 50,000 photographers have already signed up from 11,000 searchable locations across 191 countries. The directory allows photographers to be easily found by prospective clients and opens the lines of communication for offline work. Photographers set their own rates and can gain assignments they otherwise might not have learned about.
Photographers in the directory supply location, specialty, a brief biography, self-selected photo galleries, availability information, equipment used and languages spoken and when a client finds a suitable photographer, they click the “Hire” button and initiate contract discussions. In addition to the directory itself, 500px is working on a Directory API, which is currently in private beta. This extension will allow companies to embed lists of photographers on their sites.
500px CEO Andy Yang says of the directory, “The Directory is a natural extension of our world-class photography-on-demand offerings, making 500px the go-to destination for global image buyers to find the right photographer for any custom job, large or small. Collaborating with Adobe Stock Premium means added exposure for our photographers as well.”
Regarding the 500px Adobe Stock Collection, the images will join the over 100,000 curated images already in the collection which encompass work from many of the world’s leading photographers. The images are carefully selected for their excellent visuals and technical quality. Adobe’s head of content, Scott Braut, remarks, “As we incorporate the best of 500px into Adobe Stock’s Premium collection, our creative community will gain access to a diverse showcase of images. In turn, the large network of 500px members will also now be able to reach millions of creative buyers through seamless and native integration between Adobe Stock and Adobe Creative Cloud.”
To see the new directory, click here. It is an excellent idea and it appears to be well-implemented, allowing more photographers to be better-matched up with prospective clients. You can learn more about 500px’s offerings here.
(Index image: Credit to Sarawut Intarob)