posted Wednesday, April 19, 2017 at 1:00 AM EDT


Fujifilm's Instax line of cameras, film and printers have proven very popular with photographers looking to either shoot film for the first time or relive the nostalgic experience of analog photography. To capitalize on this popularity, Fujifilm has announced the Instax Square SQ10, a square format hybrid instant film camera which combines digital technology with square analog prints.

The SQ10 is the first camera in the Instax series to include the new hybrid Instax system. This digital technology allows the Instax to take brighter, better images in low-light conditions and capture images from closer focusing distances - as close as 4 inches (10 centimeters) with the SQ10. There are also new functions such as automatic exposure control, facial recognition and autofocus.

Fujifilm Instax SQ10

The stylish camera has a 3-inch TFT color LCD monitor, operation dial and a handful of buttons. The camera has a 1/4-inch CMOS image sensor which records 1920 x 1920-pixel images which can then be printed on Fujifilm's new Instax Square film format. Additional features include internal memory for storing around 50 images, a rechargeable battery, a 28.5mm equivalent f/2.4 lens and more.


Available in May, the Instax Square SQ10 will retail for around US$280. The Instax Square film will be available for just under $17.