Shot on iPhone: Apple joins Instagram to share carefully curated iPhone photos and videos
posted Monday, August 7, 2017 at 10:59 AM EST
Apple's Shot on iPhone campaign has garnered a lot of attention over the years. As more and more people use their smartphones as their cameras, there has been a fascinating shift in the photography industry as a whole, particularly when looking at inexpensive consumer-oriented cameras. Regardless of how you feel about smartphones and their place as cameras, their importance is impossible to ignore. Apple has made another push into the photography sphere again by officially joining Instagram.
The new account will exclusively feature photos and videos from iPhone users around the world. The account will be carefully curated, so that in theory, only the best iPhone-created content will be shared. If you'd like a chance to have your iPhone photography featured by Apple - the account already has nearly 50,000 followers at the time of publishing this article and the number is growing quickly - simply upload your work with the hashtag "#ShotoniPhone." Let's take a look below at some of the content shared already.