The most important aspects of any great photoshoot


posted Wednesday, December 20, 2017 at 11:35 AM EST


Over at COOPH, the founder Ulrich Grill has made a new video highlighting the most important aspect of any photo project or photoshoot.

When he says "aspect," he means "A.S.P.E.C.T." What does each letter mean? First up is the "A," which in this case is "atmosphere." An atmospheric aesthetic or feel is very important to any photograph. The "S" is for "shadows," which are not "always desirable" but "help to tell your story…" To see what the rest of the letters stand for, watch the video below.

For more videos like this, head over to COOPH's YouTube channel.