Preorder the new Sony A7 III here: 24 megapixels, 4K UHD, 693 AF points, 10fps and under $2,000


posted Wednesday, February 28, 2018 at 7:00 AM EDT


Sony's newest full-frame mirrorless camera, the A7 III, will be available for preorder later this morning. If you're reading this and it's past 11:00 AM ET, the camera is already available and you can order yours right now by clicking here.

When you put the Sony A7 III head-to-head with similarly-priced cameras on the market, as our own Jaron Schneider did, you find that the Sony A7 III comes out ahead in nearly every category. If you want to see shots from the A7 Mark III for yourself, click here.

The Sony A7 III will be available in body-only and as a kit with the Sony 28-70mm f/ OSS lens for just under $2,000 and $2,200 respectively. Click the links below to preorder yours at 11:00 AM ET.

• Sony A7 III Body Only: Adorama / B&H

• Sony A7 III Kit: Adorama / AmazonB&H