Fujifilm goes square and stylish with new analog Instax Square SQ6


posted Monday, May 14, 2018 at 9:00 PM EST


Fujifilm has announced the Instax Square SQ6, the world's first square format analog Instax camera. Of the new Square SQ6, Fujifilm North America's Imaging Division President Manny Almeida says, "We are very excited to bring our first square format analog Instax camera to market. The SQ6 is an affordable and attractive option from the Instax line of instant cameras to capture real-life moments with a creative twist."

The SQ6, as has been the case with other Instax cameras, has been designed to be an attractive and sleek camera, which certainly plays into its high appeal to customers. The SQ6 will be available in pearl white, blush gold and graphite gray finishes. Alongside the SQ6, Fujifilm will also be releasing Square black instant film, which has a new black frame.

Pearl white Instax Square SQ6

Features include auto exposure control, an automatic high-performance flash, three flash color filters (orange, purple and green are included) and a selfie mode, which automatically adjusts focus and brightness. To make it easier to capture selfies, the camera has a small mirror next to the lens. The camera also includes a tripod socket and self timer for group photos.

The camera includes three unique shooting modes, such as a double exposure mode, macro mode and a landscape mode. The printed picture size is 2.4 x 2.4 inches (62 x 62 millimeters). The lens has two components and two elements and has a minimum focus distance of 1 foot (0.3 meters). The shutter speed range is 1.6 seconds to 1/400s.

The Fujifilm Instax Square SQ6 will be available on May 25 in the United States and Canada and will be sold for $129.95 USD and $159.99 CAD respectively. To celebrate the camera's release, Fujifilm and iHeart Radio will be holding a joint event in New York City on May 15.

Blush gold Instax Square SQ6