Canon SX740 HS announced: 40x optical zoom, 20.3MP and 4K UHD video in the palm of your hand


posted Tuesday, July 31, 2018 at 10:00 AM EDT


Canon has announced a new superzoom PowerShot camera, the PowerShot SX740 HS. The SX740 boasts a 40x optical zoom lens which offers a 35mm-equivalent focal length range of 24-960mm and features a 20.3-megapixel CMOS image sensor.

The camera is powered by Canon's latest DIGIC 8 image processor, which allows the camera to shoot at up to 10 frames per second and record 4K UHD video at up to 29.97 fps, the latter feature is a first for the PowerShot series. The camera can also shoot Full HD video at up to 60 fps. To make shooting at difficult angles easier, the camera also includes a tilting 3-inch LCD display. For beginner photographers, the SX740 HS also has a feature assistant, which is designed to help photographers transition from a smartphone to a dedicated camera.

Of the PowerShot SX740 HS, Canon U.S.A. president and COO, Kazuto Ogawa, says, "We remain committed to incorporating the latest technologies and innovations into Canon products that help meet the needs of our customers. As we continue to grow the popular PowerShot SX-series, we are excited to offer more imaging solutions that encourage visual storytelling." You can learn more about the camera in Canon's newly-published promotional video below.

The Canon PowerShot SX740 HS will be available in mid to late August for a suggested retail price of US$399.99. The camera will be available in black and silver finishes. For more info, see our Canon SX740 preview. And you can preorder the camera via the affiliate links below.

Canon PowerShot SX740 HS (black)SX740 HS (silver)