InfoTrends Examines Importance of High Definition Video in Digital Cameras within the Western European Market
posted Tuesday, November 29, 2011 at 11:38 AM EDT
Press Release
(Weymouth, MA) November 29, 2011...InfoTrends’ latest digital camera video capture study on the European market reveals that HD videos are becoming increasingly popular among end-users. In just two years, the percentage of all digital camera owners reporting that HD capability was very important has almost doubled, from 7.9% in 2009 to 15.1% in 2011. As digital technology improves, more consumers will consider high quality video options a necessity when purchasing a new digital camera.
How important will high definition (HD) video clip capability be when you next purchase a digital camera? (2009 vs. 2011)
Consumers are looking for the highest quality technology available when making a digital camera purchase, including its video capabilities. The ability to capture videos and photos on one device creates convenience for the end-user which also makes them more likely to utilize video capturing capabilities. Consumers are also more likely to create videos on their digital camera if they believe the quality is comparable to a video camcorder, which is where the HD component comes into play.
Mona Belle, a Consultant at InfoTrends comments, “A healthy number of respondents have shown interest in HD video capability in their next digital camera purchase. Digital camera vendors should consider making HD video recording a standard feature on all cameras (excluding low value models) to capitalize on this growing demand.”
Digital Camera Video Capture: 2011 European Digital Photography Survey explores how consumers capture, share, and store digital videos. The survey was conducted among 2,049 respondents in France, Germany, Spain, and the United Kingdom. The study also provides insight into what demographics are interested in digital video capture and their future buying plans.
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