Announcement News

News Announcement

Panasonic announces affordable 24-120mm eq. weather-sealed Lumix G lens

Panasonic has announced this evening a new zoom lens for their Lumix G line of Micro Four Thirds cameras. The Panasonic Lumix G Vario 12-60mm f/3.5-5.6 ASPH. Power O.I.S. lens provides a 5x zoom range and is targeted for shooting a wide variety of situations, such as wide-angle landscape shots and portraits. While featuring the same aperture range...

In the market for a 75-150mm eq. f/1.8 portrait zoom? Or how about a 30mm f/1.4? Sigma has you covered

 
 

The engineers and designers over at Sigma have once again pulled out all the stops to create some truly unique lens products, including a brand new Art-series lens, the 50-100mm f/1.8 DC HSM Art. Yes, an f/1.8 telephoto zoom! Also on the docket is a brand new 30mm f/1.4 Contemporary lens, not for DSLR cameras though, but...

Coolpix hat-trick: Nikon unveils two new superzooms and a 35x travel-zoom model (some with 4K video!)

Nikon has announced three new additions to their Coolpix camera line, the Nikon B700 superzoom, the Nikon B500 superzoom, and the Nikon A900 compact travel zoom. All three cameras include Nikon's new SnapBridge wireless connectivity, which was recently announced in conjunction with the Nikon D500 DSLR at CES last month. 

Nikon SnapBridge allows...

Live from New York: Sony A6300 mirrorless, high-end G Master lens series debut!


 
 

Today, Sony held a press event in New York to launch a healthy selection of new camera gear. We streamed the event live, taking you straight to the heart of the event for the full story. (The live stream might now be over, but you can give yourself a quick recap courtesy of our video archive.)

New products...

King Canon: New Canon 1D X Mark II brings Dual Pixel AF, 4K 60p video & lower price to flagship DSLR

 
 

It's 2016. A Summer Olympics year. First, Nikon introduced their flagship, professional DSLR back at CES this year, and now it's Canon's turn to debut their top-of-the-line DSLR: The Canon 1D X Mark II. The original 1D X debuted ahead of the 2012 Olympics, and now it's time again for Canon to showcase the latest and...

Brains meets beauty: Olympus PEN-F offers premium design with a healthy dose of technological goodies

 
 

Style meets substance with the newly announced Olympus PEN-F mirrorless camera. Sporting a super-stylish, well-designed exterior, which hearkens back to the original PEN-F film camera of the 1960s, the new 'digital' PEN-F brings a number of technological features and even some upgraded specs over their current OM-D...

Water, shock, and dust proof, Leica’s new X-U camera is ready for anything

 
 

If you've ever thought that either your Leica was too valuable to shoot near water or that you would want to purchase a Leica, but would be too nervous to really expose it to the elements, Leica's new X-U (Typ 113) camera is something you'll want to hear about!

The new X-U is rugged and ready for whatever you throw at...

Nikon introduces two new slim ultra compact Coolpix cameras

 
 

Nikon has just announced two new compact Coolpix cameras, the A10 and A100.

The Coolpix A100 uses a 20.1-megapixel sensor and has a built-in 5x optical zoom Nikkor lens, providing an equivalent focal length of 26-130mm. For more reach, the A100 also offers Dynamic Fine Zoom digital zoom which provides up to a 260mm...

Fujifilm debuts new X70 fixed-lens camera, refreshed X-E2S and updated waterproof XP90

 
 

Alongside the annoucements of the new Fuji X-Pro 2 rangefinder-style camera and the XF 100-400mm f/4.5-5.6 R LM OIS WR lens, Fujifilm has also debuted the X-E2S, X70, and XP90 cameras.

The Fuji X-E2S is a new premium rangefinder-style interchangeable lens mirrorless that serves as an update to the earlier X-E2, as the...

Tokina announces new 14-20mm f/2 AT-X Pro DX ultra-wide zoom lens

 
 

Kenko Tokina Co., Ltd. has announced a new wide-angle zoom, the Tokina AT-X 14-20mm f/2.0 PRO DX, which joins up against their widely-popular 11-16mm f/2.8 DX zoom lens.

This APS-C lens offers a fast, constant f/2.0 aperture across its 14-20mm focal length (22.4-32mm equivalent on Canon APS-C senors, 21-30mm equivalent...

MindShift Gear launches three new UltraLight photo backpacks

 
 

MindShift Gear has released three new UltraLight backpacks, the UltraLight Sprint 16L, UltraLight Dual 25L, and the UltraLight Dual 36L. These "may be the lightest photo daypacks ever" says MindShift Gear. 

Designed to be lightweight and fast, these three new backpacks all utilize a side-panel design that allows...

Nikon announces “development” of D5 DSLR (No, we don’t have any idea what that means, either)


 
 

In what has to qualify as one of the most cryptic press announcements we've seen in recent memory, Nikon just announced the "development" of the D5 DSLR, along with a new SB-5000 flagship Speedlight, and a new Wireless Transmitter, the WT-6.

Here's the whole text of the release, apart from an introductory...

Make your own Google Street Views with the new Ricoh Theta S!


 
 

We've seen some fairly unusual cameras over the years, but the Ricoh Theta has to rank amongst the most unusual of the bunch. Ricoh has proven to be very good at finding market niches that have gone unfulfilled, and then creating products which meet that unanswered need, and that's just what it's done with the...

Third time’s a charm? Canon EOS M3 coming to USA, we post First Shots from their latest mirrorless ILC

 
 

After being announced back in February for both the European and Asian markets, the Canon EOS M3 is finally coming Stateside -- and we've got First Shots! After a rather lackluster response, at least in the US, to the original EOS M, Canon -- or Canon USA, at least -- decided to hold off on releasing the subsequent EOS...

Olympus E-M10 II announced and field-tested. Could this be the ideal vacation camera?

 
 

Last year's Olympus E-M10 offered advanced entry-level photographers a more affordable option into Olympus' world of versatile, feature-rich OM-D cameras. Sporting many of the same features as their pricier, higher-end siblings, the E-M10 proved to be a very popular (and very capable) camera for those looking to step up...

Fujifilm X-T10 bridges gap between entry-level X-series cameras and pro-level X-T1


 
 

The Fujifilm X-series family continues to expand, this time with a new premium interchangeable lens camera -- the Fujifilm X-T10.  The X-T10 can be considered the younger sibling to the rugged, higher-end Fuji X-T1 (Fuji X-T1 vs Fuji X-T10). Whereas the larger, weather-sealed X-T1 is aimed at advanced enthusiasts...

Olympus share price & availability of 7-14 f/2.8, 8mm f/1.8 Fisheye lenses; new firmware for E-M1, E-M5 II

The Olympus family of 'PRO' lenses welcomes two new members with the availability announcement for the much-anticipated Olympus 7-14mm f/2.8 M.ZUIKO PRO as well as the formerly "in-development" 8mm f/1.8 Fisheye PRO lens.

 
The Olympus M.Zuiko PRO Family

Following in the footsteps of the first two, very highly regarded...

Canon announces PowerShot SX 410 IS, ELPH 350 HS, teases G3 X

 
 

Canon has officially released their PowerShot SX 410 IS and ELPH 350 HS cameras, both of which make incremental improvements over their predecessors. In addition to the two new cameras, Canon is also hinting at development on the PowerShot G3 X, an upcoming point-and-shoot featuring a 1-inch sensor, similar to the G7 X...